Launched in 2014, this large content portfolio has redefined the definition of good content. The seller’s content has performed so well for the products it promotes that 3 years ago Amazon Associates contacted the company and gave them a custom rate card for all commissions. While publishers promoting Amazon’s affiliate program have seen their commissions adjusted downward in recent years this seller has had a fixed rate on each category that has not been adjusted at all.
Although the seller has focused primarily on affiliate earnings there are other paths that a new owner could pursue. First of all, on the affiliate side there are hundreds of programs that could be tapped into within the content. The seller estimates that if he would implement other programs that earnings could increase by 25-50%. Secondly, the portfolio has never had any display advertising. If you want turnkey growth it could be achieved by adding Google Adsense, or applying for premium partners like Adthrive or Mediavine. It is honestly rare to find a business that has focused so hard on getting the content right but has left earnings on the table. Usually, we see the opposite.
The seller has seen his trends suffer over the last year. There was a time where he felt he could run this media company and run his eCommerce business. His passion is in the newer eCommerce business. He has come to the realization that he cannot manage both and would like to pass this business to new owners that want to focus on making it the best it can be.
So what is the secret sauce of this content portfolio? Many content operators focus on things they feel Google cares about most. They try to keep the content up to date. This has proven to be a good strategy. However, this seller has focused on great content but also having the best-designed pages possible. They focus on building pages that convert users into customers. The proof is in the pudding. How many Amazon affiliates do you know with a custom rate card? The content has suffered from him working on his other venture and they have not been producing content as aggressively as they did in years past.
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Brad Wayland is an entrepreneur who began working in the online space in 2003. He has a wide range of experience operating and marketing online businesses. Brad became friends with Mark the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor.
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