SBA Prequalified | 7 Year-Old Blue-Collar Workwear Brand w/38% Net Margins | Growth Opportunities

Currently Under Offer






Asking Price: $4,600,000 + Inventory

Reading Time: < 1 minute

Launched in 2016, this sticker and apparel business sells products to the American blue-collar worker demographic. Sales primarily come through the Shopify store. However, the recent addition of a TikTok Shop has proven to be a very strong new sales channel, accounting for 20% of sales—and that number is growing rapidly. The net margins are an impressive 30%. The seller receives an impressive 3.8x ROAS on Facebook and Instagram and 5x–6x on TikTok in today’s difficult social media advertising landscape. This business provides a buyer with multiple opportunities to scale the business in a large and easily targeted industry while controlling the supply chain.

The business first soared on green high-visibility safety shirts. Over time, the seller realized that hard-hat stickers were a great expansion opportunity. They have a catalog of hundreds of stickers, and this category has performed extremely well in recent years.

A small team handles all in-house production, ensuring competitive pricing, in a 4,000-square-foot space.

The seller and spouse primarily run the business alongside four employees, two full-time managing production and fulfillment, and two part-time overseeing email/ad campaigns and social media interactions. All part-time employees are open to transitioning with the sale.

There is a very good opportunity for the new owner to grow the business immediately. First, on TikTok, a new owner who continues to add more products and allow the hundreds of TikTok affiliates to promote them would have an opportunity to dramatically expand this channel. The TikTok Shop generated $1M in sales on only two products in 180 days. Secondly, adding the entire product catalog to Amazon is a turnkey way to expand rapidly. Third, expanding the website offering into several new high-volume product lines that fit this brand could dramatically impact sales. Finally, increasing the advertising budget will easily create more revenue.

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Meet Your Advisor

Brad Wayland

Brad Wayland

Brad Wayland is an entrepreneur who began working in the online space in 2003.  He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees.  While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content.  Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times.  A majority of his acquisitions were part of a rollup strategy he was pursuing.  In 2015 he sold his content portfolio to private equity.  Brad has experienced 4 successful exits from businesses he owned and operated.  Brad joined the Quiet Light team in 2017 and has represented more than 50 successful transactions.

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