$1,539,097
$195,878
3.06x
Founded in 2017 after the founder identified a gap in the market as a new mother, this company designs and sells nursing, pumping, and postpartum activewear with functional features that have no direct equivalent at their price point. The brand’s hero products carry registered trademarks and solve real problems that larger activewear brands have not addressed. Built without outside capital, this company has generated over $7M in cumulative revenue across Shopify, Amazon, Good Morning America, Target.com, and Nordstrom.com, growing revenue in each year since launch. TTM gross revenue is $1,539,000 with TTM SDE of $196,000 and gross margins consistently in the 71-75% range.
What makes this acquisition opportunity distinctive is the convergence of a defensible product moat, a transferable media platform, and nine years of brand credibility that would be difficult and expensive to replicate. The company has been featured on Good Morning America Deals & Steals six times, with four appearances already confirmed for the current year. Each appearance generates $130,000 to $200,000 in revenue at approximately 30% net, and the GMA relationship, including the PR contact and the brand’s status as a producer top pick, transfers explicitly to a new owner. The brand has also been worn by Chrissy Teigan, Eva Longoria, and Hilary Swank, and has earned editorial coverage in Forbes, Women’s Health, and Shape.
Operations are fully managed through a third-party logistics provider, and a lean contractor team handling email, social media, customer service, Amazon advertising, and web development is in place and willing to continue under new ownership. The seller estimates a one-to-two month onboarding period and is open to a fractional post-sale role. A buyer with stronger paid media infrastructure or capital to increase inventory order quantities will find clear and immediate levers: Meta ROAS has already improved from approximately 2x to 3x following the seller’s shift to a profitability-first posture, and ready-to-execute product initiatives including busty sizing and a new bra fabric variant are positioned to reduce return rates and expand the addressable customer base.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
With a background in corporate finance at three high-growth tech companies—two of them SaaS—Joel Reichert brings a strong foundation in financial analysis and strategy, shaped by years of working closely with executive teams and investors.
Over the 10 years, Joel has been deep in the trenches of e-commerce, building, acquiring, and exiting multiple brands across Baby, Home Décor, and Women’s Fashion. He’s launched five companies, acquired two, and sold three—generating over $50 million in sales across Amazon, Shopify, and wholesale channels. Joel knows how much work goes into building a business, and he’s passionate about supporting other entrepreneurs through both growth and exit.
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