Asking Price: $2,031,460 + Inventory

This business represents a rare opportunity to acquire a well-established, highly defensible 19-year-old niche ecommerce company that sells gas-charged lift supports for hoods, trunks, and hatches on automobiles, RVs, campers, boats, toolboxes, kitchen cabinets, and more. This business offers 2,500 stocked SKUs including private-label branded products (71% of total revenue) and other quality brands, along with additional drop-ship SKUs. Sales are driven primarily through Amazon FBA and FBM (68% of total TTM revenue) as well as the branded website (22% of TTM revenue). SKU revenue is highly diversified with no SKU representing more than 2% of total revenue. There are ~4,900 total product reviews across private-label products with an impressive 4.6-star average rating.

The business has been in maintenance mode due to the owner being ready to retire for the last several years. While total revenue trends have slightly softened over the last two years (one of the reasons is due to stockouts), TTM gross profit and SDE have increased 5% YoY. Up until a few months ago, minimal focus and budget have been pointed toward scaling PPC due to the owner’s admitted conservative nature in this area despite a strong ROAS (return on ad spend) of 4.84% and low TACOS (total advertising cost of sales) of 1.51%. This represents a fantastic opportunity for scaling via PPC alongside allocating resources to rank higher in organic search for an aged, authority website. An influencer has recently started promoting their products, which is showing promise, so increasing influencer marketing could be a major opportunity for growth. Email and affiliate marketing are nonexistent, leaving this path wide open. There are currently 30 new products in the pipeline, and the owner feels this niche is still a highly underserved market.

The owner is looking to retire but there is a well-trained turnkey team in place that would like to remain. This business is SBA pre-qualified.