Asking Price: $4,200,000 + Inventory

Established in 2005, this ecommerce business has carved a strong position in the market for event decorations, wedding supplies, and home decor, with a special focus on candles and glassware. The company primarily sells its own branded products across three websites and Amazon.

The company has achieved significant success during its nearly 20 years in operation. In both 2021 and 2022, annual sales exceeded $19M with annual profits of ~$3.5M.

Last year was a more challenging year for the owner on both the business and personal front. Pent-up demand from COVID waned and some consumer behavior shifted toward TikTok and Instagram (areas outside the owner’s circle of competence). On a personal level, the owner of the business went through a divorce, lost a close family member unexpectedly, and saw his youngest child depart for college. These business and personal factors all contributed to a challenging 2023 with sales falling to $11M with profit coming in at $1.4M.

There are significant opportunities for new ownership both on the revenue and expense sides of the business. Revenue-side levers include moving more fully to Amazon FBA (versus FBM [Fulfilled by Merchant]), better focus on Amazon PPC, and getting the products in front of consumers on more modern channels like TikTok and Instagram. On the expense side, there is significant overhead that could be trimmed.

The current owner feels now is the right time in his life to pass the torch to the next owner. His youngest is off to college, he is getting married, and he is excited to travel the world. The current owner would be happy to support the buyer through the transition and be involved post-close in a consulting role.

In sum, this nearly two-decade-old business is ready for a new owner to build on the existing strong foundation and capitalize on the many P&L opportunities that exist.

Note: While cash buyers are preferred, we believe partial SBA financing may be possible for well-qualified buyers.