13-Year-Old Specialty Hand Tools Business | 47% YOY SDE Growth | 40% Repeat Rev on Branded Site







Asking Price: $13,500,000Sold

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Launched in 2010, this company has paved its way to the top of its niche over the last 13 years as one of the leading omnichannel, inventory-based e-commerce providers of specialty hand tools that primarily serve the woodworking and woodturning markets. Incredible brand reputation is represented with 45% of direct traffic coming through the branded website. The branded website represents 43% of total revenue and is a growing channel in recent years due to branding efforts, which adds stronger defensibility. In addition, ~40% of revenue to the branded website is from repeat customers. Amazon represents 53% of revenue across channels, and no one SKU currently represents more than 4% of revenue. With a proven history of solid earnings, this business has experienced 15% YoY revenue growth and 96% YoY net profit growth.

Numerous additional growth opportunities alongside the ongoing built-in growth levers exist, including pursuing SEO to a well-aged and reputable domain (hasn’t yet been implemented), capitalizing on an exclusive affiliate opportunity with one of the largest brands in the US (see package for details), adding new suppliers, launching new private-label products that are currently in the pipeline, expanding and scaling social media, scaling PPC spend, and optimizing email campaigns to the 95,000 existing subscribers. According to Allied Market Research, “The global woodworking tools market size was valued at $8.95B in 2021 and is projected to reach $13.3B by 2031, growing at a compound annual growth rate of 3.9% from 2022 to 2031.”

The current owners spend 40 hours per week each managing the business. The operations are straightforward with strong SOPs and a turnkey team. The owners are willing to provide full training and support to ensure continued success and are open to ongoing part-time consulting post-transition if needed.

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Meet Your Advisor

Chris Wozniak

Chris has been a business broker for the past 20 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.

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