Profitable 20-Year-Old Furniture eComm Business Primed for Immense Upside







Asking Price: $1,300,000Sold

Reading Time: < 1 minute

This 20-year-old, high-end residential furniture business specializes in beautiful mid-century modern European designs through two direct-to-consumer (i.e., non-FBA) ecommerce sites.

Mid-century modern, called the “style that won’t die” by The Washington Post, has shown consistent, decades-long demand. This company offers four separate branded collections and has won features in many major publications and a spot on the Inc. 5000 fastest-growing companies list twice.

Online furniture sales are expected to grow 36% between 2019 and 2028, reaching an astronomical $135 billion. With an average order value of $1,500 and gross profits of nearly 40%, this business has strong fundamental economics in an enormous industry.

An executive team, warehouse staff, innovative sales process, and two-decade-long supplier relationships provide invaluable insights into successful ongoing product development.

The well-aged, SEO-forward websites provide approximately 900,000 organic annual sessions, and the customer database comprises 40,000 clients with a 20% open rate on the weekly emails sent out.

At its peak, this business demonstrated a capacity of nearly $9 million in revenue with over $2.5 million in earnings, all with the owner working only 10–15 hours per week. Recently, this tour de force business has experienced a financial downturn. Despite selling now at a depressed valuation, the seller would still prefer to focus on other opportunities. The seller’s loss is the buyer’s gain.

Four clear paths to growth are outlined, including aggressive SKU expansion at no cost to the buyer. The seller admits he’s ignored expanding the six-figure orders from the commercial sector they’ve received. Significantly larger comparables show that this business has an absolutely huge upside.

This is an opportunity to acquire well-established, profitable brands at a discount and complete with a proven operational infrastructure, a significant customer base, and clear avenues for growth.

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Meet Your Advisor

Walker Deibel

Walker Deibel

Before becoming an advisor, Walker Deibel co-founded three startups and has acquired seven companies outright, including an online business from Quiet Light.

Walker’s bestselling book, Buy Then Build was recognized by FORBES as “one of the top 7 books all entrepreneurs must read,” and is used in multiple, ranked MBA programs.

Walker frequently speaks at conferences, having been the Keynote speaker at Duke University, the Alliance of M&A Advisors Conference, and MIT. He has been awarded the M&A Thought Leader of the Year by both the Alliance of M&A Advisors (2019) and Axial (2020).

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