SBA Pre-Qualified: 8-Year-Old Multi-Channel Well Diversified Pet Supplement Business

Currently Under Offer
  • REVENUE

    $994,203

  • INCOME

    $242,829

  • MULTIPLE

    3.5x

Asking Price: $850,000 + Inventory

Reading Time: < 1 minute

This Pet Supplement business was established in 2016 to disprove a claim one of the owners heard on a podcast. Almost eight years later, the trailing 12 months’ revenue is just shy of $1,000,000, with $242,829 in seller’s discretionary earnings.

The brand has good platform diversity, with 66% of sales taking place on Amazon, 26% on Chewy, and the remaining 8% through its website. They are currently spending less than 13% on advertising, running paid ads mostly on Amazon, in addition to some Google AdWords and Facebook retargeting. They’ve yet to implement an ad strategy on Chewy, which appears to be low-hanging fruit.

The business has a healthy mix of SKUs, with a 14th product just launched. Their top-selling product has a 4.4-star rating on Amazon, with the next two coming in at 4.3 and 4.4 stars. With a strong brand, creating additional product lines seems like an obvious path for growth.

While it makes the most sense to run the business exclusively out of a 3PL, it is currently being run with the use of a 3PL and a supplemental warehouse where the seller stores additional pallets of inventory at an exorbitant cost. In addition to sending orders to individual customers, the 3PL also handles deliveries to Chewy and could easily ship to Amazon, making the warehouse redundant. While the seller hasn’t taken the step to move everything over to the 3PL yet, it only makes sense for a new owner to do so.

The owners have mixed feelings about selling the business and are open to keeping a stake, although it’s not a requirement. The main reason for selling it is that the majority partner wants to focus his efforts on his higher-impact business, where he finds greater personal fulfillment.

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Meet Your Advisor

Chuck Mullins

Chuck Mullins

Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.

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