Chuck Mullins


Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.

After seeing an opportunity to leverage his time and money by acquiring under-performing sites, he started investing exclusively in web based assets and has bought and sold companies ranging in size from as little as a few hundred dollars to seven figures.

Seeing a lack of quality information regarding the acquisition of online assets, Chuck became one of the first people to speak at national conferences on the subject and is now regarded as one of the foremost experts on the topic. Chuck frequently travels in the United States and around the world to speak on the subject.

Having successfully exited a large deal that took up the majority of his time, and after years of recruiting, Chuck came to Quiet Light Brokerage looking to further leverage his experience and expertise and assist other business owners in entering and exiting their online businesses. With extensive knowledge in Search Engine Optimization strategies and Conversion Rate Optimization in addition to his experiences in buying and selling numerous businesses himself, he is often able to help get business owners in a better position to sell at a higher value. As a result, his advice to business owners is sometimes to wait before selling in order to maximize the value of their business.

Q&A with Chuck

How did you first start your life as an entrepreneur?

I’ve been an entrepreneur for as long as I can remember.   From selling candy in school to mowing lawns, I’ve always had an entrepreneurial spirt. One of my first businesses was running a pet shop out of my garage. I used to catch minnows, tadpoles, and lizards and sell them to the other neighborhood kids.

What one piece of advice would you give to a younger version of yourself?

One piece of advice I would give little “Chuckie” is to get over his self-limiting beliefs.   This isn’t to say that I should have been unrealistic, but there were so many things I didn’t try because I didn’t believe I had the ability or expertise. I see so many people falling into this same trap. It’s a lot easier to live within our individual comfort zones, but it’s always so much more rewarding when we exceed our own beliefs of what we thought we could accomplish.

What is one of the biggest misconceptions you see among buyers and sellers of online businesses?

One of the biggest misconceptions I see from both buyers and sellers is that they believe that in order to win, the other side has to lose. This couldn’t be further from the truth. A truly good deal will leave all parties walking away happy.

What is one thing about you that people would be surprised to know?

One thing that often surprises people about me is my desire to improve not just myself but everyone around me. It can sometimes be misconstrued as being judgmental, but that is never my intention. My true desire is for everyone around me to reach their full potential, and if I can help someone in some small way, then it brings me great joy.

If you could have any super power, what would it be?

If I had a super power, it would be the ability to travel back in time. If only I knew back then what I know now…

If you were not an entrepreneur, what would you want to be?

If I weren’t an entrepreneur, I’d probably be a business consultant. I can’t help but look at any business and come up with 10 things they should be doing to increase their revenue and customer experience.


“What are the ingredients for successfully selling your online company? First, make sure you’re clear on why you want to sell. Is now the best time? Should we wait another year? Is our story and profit strong enough to generate interest? Next, work with an attorney you trust, who will not only be a strong advocate for you, but also someone who is smart, detail-oriented, and knows when to hit the accelerator pedal and when to hit the brakes. You’ll need someone who knows how to negotiate fairly and effectively with all personalities. And finally, hire Chuck Mullins from QuietLight to be your seller broker. Their preparation of our company for sale was top shelf. The 150 written interview questions about the details of our company were not only helpful for prospective buyers, they were just as helpful for us to take a good hard look at ourselves. Chuck’s polished video interview gave buyers a chance to see us in action, how we answered questions, and whether to take a chance on us. And QuietLight’s financial package summarizing what a buyer could expect to happen was clear, convincing and accurate. In summary, QuietLight did a fantastic job, and it’s why companies looking to buy other companies seek their listings first.”
– Paul Krawitz, M.D.

“When I decided to sell my website, I had no idea where to start. Thankfully, a friend recommended that I reach out to Chuck. This was one of the best decisions I could have made. Chuck expertly walked me through the process from start to finish, helping me find the perfect buyer. Chuck has a calm, confident demeanor that really helped during the transition. I felt extremely supported through the entire process. He’s responsive, easy going, and able to explain things in plain language. I’m very happy with the outcome of my sale. He took so much of the stress and confusion out of it for me, so I could focus on other things. Chuck is very much respected in this industry, and there’s no wonder why.”

– Angela Russell

This was my first (eCommerce) business sale and thanks to Chuck & and the QLB team the process was as straight-forward and stress-free as possible. QLB’s wide reach helped us find a buyer who is a great fit for the culture and values of the company. I will definitely work with QLB on future transactions!

– Bobby

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