Amazon FBA Businesses for Sale

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Electrolyte Brand | US-Based Manufacturing | 65% YoY Growth | 20k Subs | $17.4M Revenue | $2.56M SDE

Accepting Offers
Revenue: $17,442,054
Income: $2,566,134
Amazon FBA

Crown Jewel Amazon FBA Asset | $3.3M TTM SDE | 146% YOY Growth + Significant Potential Growth Opps

Asking Price
$20,299,000
Revenue: $16,973,677
Income: $3,340,187
Amazon FBA

Inc 500 Nutritional Supplements Ecommerce Business – 134% YoY Growth

Asking Price
$20,000,000
Revenue: $18,209,404
Income: $4,673,513
Amazon FBA

Category-Leading Amazon Home & Office Products Brand w/ $10m+ Revenue and 30,000+ Reviews

Asking Price
$16,000,000
Revenue: $10,721,750
Income: $2,738,548
Amazon FBA
under offer tag Under Offer

SBA PQ | 10-Yr-Old FBA, Category Best Seller | 13% Rev & 27% SDE YOY Growth | 78,000 Reviews

$10,425,000
Revenue: $14,257,120
Income: $2,978,291
Amazon FBA
under offer tag Under Offer

7 Year Old Amazon FBA Shower Filter Business w/No Seasonality, Fantastic Reviews, & 25% Net Margins

$10,200,000
Revenue: $9,835,387
Income: $2,427,197
Amazon FBA

Evergreen Socks Business | 64% FBA and 25% National Retail Stores Sales | 50% TTM Growth

Asking Price
Accepting Offers
Revenue: $5,598,331
Income: $1,092,811
Amazon FBA

8-Year-Old Electronics Business | $4.7M+ Revenue | YoY Revenue Up 4.33% | Seven Brand Registries

Asking Price
Accepting Offers
Revenue: $4,751,741
Income: $1,366,848
Amazon FBA

Fast Growing Health Supplement Amazon FBA Business w/ 15,000+ Subscriptions & 32% Net Margins

$8,000,000
Revenue: $4,069,217
Income: $1,332,198
Amazon FBA

Category-Leading Giftable Poster Amazon Brand w/ Huge 122% Revenue Growth and 41% SDE Margin

Asking Price
$6,600,000
Revenue: $3,222,830
Income: $1,333,537
Amazon FBA

SBA Pre-Qualified Amazon FBA Health Supplement Company | 15K+ Amazon Subscribers | US Manufacturing

$4,000,000
Revenue: $4,726,088
Income: $1,125,198
Amazon FBA

5-Year-Old FBA Business in Collectibles Space | Huge Growth Opportunities | $1.02M TTM SDE

Asking Price
$3,888,888
Revenue: $3,372,243
Income: $1,023,239
Amazon FBA

Reputable Niche Skincare Brand | 37% YOY SDE Growth | Diversified Revenue

Asking Price
$3,640,000
Revenue: $4,234,004
Income: $1,040,771
Amazon FBA

SBA Pre-Qualified | 11-Yr-Old Amazon FBA | Eyewear | 37,000 4.4-Star Reviews | Positive YOY Trends

Asking Price
$3,565,000
Revenue: $6,034,765
Income: $1,188,075
Amazon FBA

Amazon FBA Sleepwear & Socks Brand w/ $4m+ Revenue

Asking Price
$2,950,000
Revenue: $5,004,444
Income: $1,028,519
Amazon FBA

Comfort Tac 85% YOY Growth – Low Workload FBA Business: SBA Eligible

Asking Price
$2,899,900
Revenue: $2,450,023
Income: $777,797
Amazon FBA

4 Year Old Amazon FBA Business In Kids Outdoor Sporting Category w/30% Net Margins

Asking Price
$2,850,000
Revenue: $2,728,120
Income: $798,704
Amazon FBA

FBA Business in Girl’s Toy Niche. 76% Earnings Growth, Excellent Ratings, Enormous Upside

Asking Price
$2,700,000
Revenue: $2,828,644
Income: $770,129
Amazon FBA

Leading Evergreen Children’s Toys Brand with 90% Revenue Growth

Asking Price
$2,500,000
Revenue: $2,491,388
Income: $662,707
Amazon FBA

6+ Year Old Amazon FBA Business In The Bicycle Accessory Niche

Asking Price
$2,315,500
Revenue: $2,173,254
Income: $578,875
Amazon FBA

10-Year-Old FBA Candy Business | 25-35% SDE Margins | Strong Supplier Relationships

Asking Price
$2,250,000
Revenue: $3,968,985
Income: $876,060
Amazon FBA

9-Year-Old Amazon FBA Stationery Brand | 6,000+ Reviews | 4.6-Star Rating | Seller Finance Available

$2,235,000
Revenue: $4,615,205
Income: $638,584
Amazon FBA

Price Reduced: 8-Year-Old Category-Leading Sleepwear and Socks FBA Business | $8M Revenue | 40,000+ Reviews | Seller Financing Available

$2,200,000
Revenue: $7,966,554
Income: $847,856
Amazon FBA

7 Year Old Amazon FBA Business Selling Lawn Tools w/37% Net Margins & Steady 3 Year Growth

Asking Price
$2,050,000
Revenue: $1,695,058
Income: $633,358
Amazon FBA

SBA Pre-Qualified 19-Year-Old Automotive Parts Brand | Diversified Revenue | 5% YoY SDE Growth

Asking Price
$2,031,460
Revenue: $5,716,461
Income: $615,594
Amazon FBA

SBA Pre-Qualified | 3-Year-Old FBA Cleaning Products Biz | $451k SDE

Asking Price
$1,980,000
Revenue: $1,416,262
Income: $451,463
Amazon FBA

3 Yr Old FBA Private Label Biz, Home/Garden – $511K SDE, 3.75X – 228% YoY Rev & 531% YoY SDE Growth

Asking Price
$1,915,000
Revenue: $1,991,173
Income: $511,295
Amazon FBA

7-Yr Outdoor Gear Biz, Patents Pending, Boopos $900K Financing, 326% Rev. Growth, 100% Pos. Feedback

Asking Price
$1,599,000
Revenue: $1,597,554
Income: $423,366
Amazon FBA

14 SKU Amazon FBA Business Covering Multiple Niches With Low Workload

Asking Price
$1,588,779
Revenue: $1,927,518
Income: $529,593
Amazon FBA

6 Yr Old Amazon FBA Brand, 129% YOY SDE Growth, Highly Defensible with 15000+Reviews (Avg 4.7 Stars)

Asking Price
$1,482,000
Revenue: $2,688,542
Income: $411,723
Amazon FBA

Distressed Sale: 5-Year-Old Patented Food Container Biz | Major Retail Partnerships

Asking Price
$1,450,000
Revenue: $3,410,057
Income: $515,873
Amazon FBA

Modern Furniture FBA Brand | $1.7M Revenue + $432K SDE | $246 AOV

Asking Price
$1,250,000
Revenue: $1,738,885
Income: $432,058
Amazon FBA

8 Yr Old Reputable Amazon FBA Pet Brand | 70% YoY Revenue Growth | High Net Margins

Asking Price
$1,182,000
Revenue: $1,335,231
Income: $407,595
Amazon FBA

Very Passive eCommerce Business Sells Cools Maps and Related Travel Products

Asking Price
$1,150,000
Revenue: $1,124,266
Income: $371,105
Amazon FBA

Growing Amazon FBA Premium STEM Kids Toys | Ready International Expansion | Strong Reviews

$1,150,000
Revenue: $3,614,069
Income: $555,779
Amazon FBA

Established Home & Kitchen Amazon FBA Business with 50% YOY Growth

Asking Price
$1,100,000
Revenue: $2,070,803
Income: $395,013
Amazon FBA

Amazon FBA Biz Selling Premium Map, Puzzle, & Poker Mats | Strong Reviews | Easy Transfer

Asking Price
$1,075,000
Revenue: $1,751,922
Income: $307,199
Amazon FBA

SBA Qualified FBA Wellness Business: 45% YoY Rev. Growth |29% Net Margins | 40% Subscription Rev.

Asking Price
$1,025,000
Revenue: $925,620
Income: $269,761
Amazon FBA

FBA Hair Loss Treatment Brands w/ 40% Monthly Subscription Revenue & 70% YoY Earnings Growth

Asking Price
$1,017,000
Revenue: $1,832,226
Income: $418,368
Amazon FBA

5-Year-Old FBA Automotive Accessory Product w/ Multiple Stockouts in TTM

Asking Price
$1,000,000
Revenue: $1,050,029
Income: $245,244
Amazon FBA

SBA Pre-Qual – 3-Year-Old Amazon FBA Arts and Crafts Business with 8,400 Reviews and 4.7 Star Rating

Asking Price
$1,000,000
Revenue: $1,404,724
Income: $273,980
Amazon FBA

Amazon FBA Pet Supplements Business w/ 40% YoY Growth

Asking Price
$975,000
Revenue: $1,219,707
Income: $283,908
Amazon FBA

Amazon FBA Novelty Gift | 85% Gross Margins | 4K+ Reviews | Marketing Needed

Asking Price
$945,000
Revenue: $647,496
Income: $333,500
Amazon FBA

Patented Gaming Lifestyle Brand | 56% YoY Growth | Amazon FBA + Direct Sales | Low Ad Spend

$925,000
Revenue: $861,789
Income: $282,852
Amazon FBA

Amazon Skincare Line | High Margins | Unique Formulations

Asking Price
$900,000
Revenue: $1,450,442
Income: $382,584
Amazon FBA

Amazon FBA Artificial Plants Brand with Triple Digit Growth

Asking Price
$890,000
Revenue: $933,229
Income: $257,325
Amazon FBA

Amazon FBA Kitchen & Bathroom Business w/ 260% YOY Growth

Asking Price
$880,000
Revenue: $1,136,216
Income: $306,733
Amazon FBA

Baby Products Amazon FBA Business w/ 60% YoY Growth and 4,000+ Reviews

Asking Price
$785,000
Revenue: $743,330
Income: $203,434
Amazon FBA

SBA Pre-Qualified Amazon FBA Outdoor Brand | 6 Years Old | $200k SDE

Asking Price
$742,000
Revenue: $576,538
Income: $200,967
Amazon FBA

Amazon FBA Thank You Card Business w/ Impressive Growth and 5 Star Average Reviews

Asking Price
$741,000
Revenue: $1,079,028
Income: $242,262
Amazon FBA

SBA Pre-Qualified | 6 Yr Old Unique Baby and Toddler Sleepwear Brand | $173K SDE | Low Workload

Asking Price
$700,000
Revenue: $736,281
Income: $173,396
Amazon FBA

5-Year-Old Pet Brand with Consumable Products Sold Through FBA and Chewy

Asking Price
$699,000
Revenue: $997,051
Income: $197,554
Amazon FBA

DISTRESS LISTING: Established Ecommerce Business Priced at ~60% of Inventory Value

Asking Price
$695,000
Revenue: $435,000
Income: N/A
Amazon FBA
under offer tag Under Offer

8-Year-Old Pet Safety Brand | 20% Repeat Purchase Rate | 21% YOY Revenue Growth Past 6 Mos.

$655,900
Revenue: $553,106
Income: $218,636
Amazon FBA

Amazon FBA Animal Conservation | 17% TTM Revenue Growth | Passionate and Unique Niche | 10+ Yrs Old

Asking Price
$650,000
Revenue: $539,220
Income: $209,527
Amazon FBA
under offer tag Under Offer

Fast Growing Amazon FBM | Used Cameras & Electronics | 300% YoY Growth | Low Overhead

$650,000
Revenue: $3,568,938
Income: $420,981
Amazon FBA

SBA Stable 27-Year-Old Patented Ice Wrap Ecom Company | High Margins | Diversified Sales Channels

Asking Price
$650,000
Revenue: $1,083,428
Income: $267,547
Amazon FBA

50/50 Amazon FBA & Walmart Reseller, Well Known Apparel Brands, 77% YOY SDE Growth

Asking Price
$640,000
Revenue: $1,057,601
Income: $272,324
Amazon FBA

Amazon FBA Traditional Gold Jewelry | Highly Automated | 92% YTD SDE Growth

Asking Price
$635,000
Revenue: $1,191,674
Income: $181,423
Amazon FBA

Passive Amazon FBA Business with Over 300% YOY SDE Growth

Asking Price
$620,000
Revenue: $2,742,990
Income: $249,507
Amazon FBA

SBA Pre-Qualified: Premium, 9-Year, Home-Barista Coffee Gear | Amazon FBA | Earnings +98.95%

Asking Price
$595,000
Revenue: $1,036,406
Income: $184,993
Amazon FBA

Category-Leading Amazon FBA Home Decor Business

Asking Price
$576,000
Revenue: $1,024,867
Income: $191,967
Amazon FBA

Reduce Kids’ Screentime! Proprietary Product Line on Amazon with 72% YoY Growth – Lender Preappoved!

Asking Price
$575,000
Revenue: $566,966
Income: $191,359
Amazon FBA

Growing FBA Premium, Organic Superfoods and Supplements Business, High Margins, Diversified Revenue

Asking Price
$564,000
Revenue: $306,334
Income: $170,930
Amazon FBA

Amazon UK and US FBA Gift Business | Motivated Seller | High Growth | Low Ad Spend

Asking Price
$550,000
Revenue: $1,342,759
Income: $289,734
Amazon FBA

Amazon FBA UK/USA Outdoor Brand w/200% YOY Revenue Growth

Asking Price
$549,000
Revenue: $964,790
Income: $183,908
Amazon FBA
under offer tag Under Offer

8 Year Old – Women’s Swim and Apparel Brand | FBA + Shopify | $171k SDE

$530,000
Revenue: $1,372,142
Income: $171,144
Amazon FBA

408% YOY SDE Growth, Top Ranked Amazon’s Choice FBA Amazon Business

Asking Price
$515,000
Revenue: $806,632
Income: $162,126
Amazon FBA

10-Year-Old Amazon FBA UV Detection Sticker Brand | Utility Patent | 39% Net Margins

Asking Price
$480,000
Revenue: $624,958
Income: $240,521
Amazon FBA

Amazon FBA Kitchen Brand | 80% Gross Margins | 1.99x Multiple | Cash Buyers Only

Asking Price
$471,000
Revenue: $1,351,070
Income: $237,105
Amazon FBA

4-Year-Old FBA Business | 3,700+ reviews with 2 SKUs | $430K in Revenue with $155K in SDE

Asking Price
$465,000
Revenue: $437,041
Income: $155,293
Amazon FBA

3+ Year Old Health and Wellness Brand with Influential Promoters

Asking Price
$459,917
Revenue: $558,361
Income: $164,256
Amazon FBA

2-Year Old Amazon FBA Wooden Docking Station | 1K+ Reviews | 4.7 Star Ratings | Proven Demand

Asking Price
$450,000
Revenue: $628,609
Income: $174,793
Amazon FBA

4 Year Old Party Access. Biz | +46% YoY Rev | Brand Registered | Owner Financing

Asking Price
$445,000
Revenue: $1,479,264
Income: $167,420
Amazon FBA

SBA-Pre Qualified – 25 Year Old eCommerce and FBA Exotic Pet Brand | High Growth Opportunities

Asking Price
$430,000
Revenue: $597,108
Income: $135,775
Amazon FBA

Diversified Pet Supplement Business w/Strong Growth and USA Supplier

Asking Price
$427,000
Revenue: $313,605
Income: $92,119
Amazon FBA

Amazon FBA Brand – Patented Products in Maternity and Wellness Niche with Growing YOY SDE

Asking Price
$424,000
Revenue: $454,513
Income: $141,417
Amazon FBA

Sports & Outdoor FBA Reseller | Wholesale Blueprint Scale Opp | TTM $1.8M Revenue – $274K SDE | 1.5X

Asking Price
$410,000
Revenue: $1,790,461
Income: $274,984
Amazon FBA

5 Year Old Amazon FBA Notepad Business w/10,000+ Reviews | Growing Trends | Expansion Opportunities

Asking Price
$408,000
Revenue: $927,128
Income: $125,659
Amazon FBA

10-Year-Old FBA Home Goods Business | 9K+ Reviews | 4.5 Star Ratings

Asking Price
$405,000
Revenue: $440,425
Income: $114,950
Amazon FBA

11-Year-Old Niche Hardware Amazon FBA Business | Low SKU Count | 40% Net Margins | Amazing Reviews

$405,000
Revenue: $255,156
Income: $103,723
Amazon FBA

Amazon FBA Outdoor Brand | Solid Margins | 2,400 Reviews | 3 SKUs | Product Expansion Potential

Asking Price
$400,000
Revenue: $986,378
Income: $157,401
Amazon FBA

Amazon FBA Bathroom & Beauty Brand with 40%+ SDE Margins

Asking Price
$399,000
Revenue: $361,072
Income: $145,325
Amazon FBA

Eyewear Accessory Amazon FBA Brand With 78% TTM SDE Growth

Asking Price
$388,000
Revenue: $370,871
Income: $133,792
Amazon FBA

75% Finaceable | $120k+ TTM SDE | Amazon FBA Kitchen Products | 41% TTM Revenue Growth

Asking Price
$385,000
Revenue: $426,329
Income: $122,404
Amazon FBA

Amazon FBA Kitchen & Dining | Solid Growth | 78% Gross Margins | 8,500+ Reviews

Asking Price
$385,000
Revenue: $1,287,242
Income: $127,774
Amazon FBA

17 Year Old Online Candy Business

Asking Price
$350,000
Revenue: $1,020,538
Income: $133,023
Amazon FBA

4-Year-Old Travel Accessories FBA Brand + Wholesale | Low Workload | Proprietary Tooling | $113K SDE

$350,000
Revenue: $601,771
Income: $114,752
Amazon FBA

2-Year Old FBA Home Decor Business | 269% YOY Rev Growth | Huge Untapped Potential

Asking Price
$349,000
Revenue: $456,561
Income: $108,261
Amazon FBA

13-Year-Old Pet Vertical eCom Business with Patents + Large Growth Opps | $106K SDE

Asking Price
$340,000
Revenue: $253,055
Income: $106,194
Amazon FBA

Motivated to Sell | 1.95x Multiple | High TTM Rev/SDE Growth | Amazon FBA Bags | 80%+ Gross Margins

Asking Price
$321,000
Revenue: $650,842
Income: $164,814
Amazon FBA

SBA Qualified Growing Baby Products Brand | Amazon FBA and Shopify | Established Team | US Supplier

Asking Price
$320,000
Revenue: $853,954
Income: $98,242
Amazon FBA

Fast-Growing Amazon FBA Business with 3 SKU’s + Built-In Growth

Asking Price
$310,000
Revenue: $553,390
Income: $102,452
Amazon FBA

Fun Amazon Business | 45% Net Profit Margin | Simple Operations | Untapped Growth Potential

Asking Price
$300,000
Revenue: $257,631
Income: $117,152
Amazon FBA

3-Year-Old FBA Home Decor Brand | 5 SKUs + 5 New SKUs Launched | $105k SDE

Asking Price
$284,000
Revenue: $372,667
Income: $105,286
Amazon FBA

10-Year-Old Baby FBA Brand | 5,000+ Reviews | 4.8 Star Rating | Low Owner Workload

Asking Price
$280,000
Revenue: $526,094
Income: $103,631
Amazon FBA

Brand Registered FBA Resale Biz | +47% YoY Rev. | Recurr Rev. – Subscribe & Save

Asking Price
$265,000
Revenue: $1,250,218
Income: $198,426
Amazon FBA

9-Year-Old Amazon FBA Flag Business | 33% YoY SDE Growth | Low Workload

Asking Price
$260,000
Revenue: $498,065
Income: $133,516
Amazon FBA

Turnaround Opportunity in the Pet Niche | Amazon FBA | 2.1x Multiple

Asking Price
$239,000
Revenue: $661,211
Income: $112,559
Amazon FBA

Amazon FBA Biz w/ Differentiated Hero ASIN | Growth Potential w/ More Involved Owner | Great Reviews

Asking Price
$235,000
Revenue: $316,968
Income: $72,270
Amazon FBA

3 Year Old Kids and Adults Supplement Brand With 267% YOY SDE Increase

Asking Price
$230,000
Revenue: $234,084
Income: $87,022
Amazon FBA

Amazon FBA Pet Supplement Brand – Low Workload

Asking Price
$205,333
Revenue: $242,964
Income: $82,133
Amazon FBA

Amazon FBA Business Selling a Medical (Aesthetic) Product

Asking Price
$200,000
Revenue: $343,716
Income: $78,272
Amazon FBA

Price Reduced | 17-Year-Old Patented Organization Business | 4,000+ Reviews

Asking Price
$194,000
Revenue: $1,010,164
Income: $80,335
Amazon FBA

5 yr Old Pool Access. Biz | 95% Amazon FBA | YOY Revenue +102% | COGS Decrease

Asking Price
$179,000
Revenue: $263,838
Income: $66,769
Amazon FBA

Passive Amazon FBA Goal Planner Business | 12% TTM Revenue Growth with Little Work and No Ad Spend

Asking Price
$165,000
Revenue: $109,415
Income: $46,385
Amazon FBA

36-Year-Old Supplement and Cream Business | US Supply Chain | 44% Return Customer Rate

Asking Price
$160,000
Revenue: $363,471
Income: $67,929
Amazon FBA

Growing Amazon Luxury Travel Bags Brand | Low Workload | 1.7x Multiple | Motivated to Sell

Asking Price
$150,000
Revenue: $587,486
Income: $87,774
Amazon FBA

4 Year Old Cosmetics FBA Amazon Business With Low 2 Hour Per Week Workload

Asking Price
$144,900
Revenue: $257,593
Income: $54,780
Amazon FBA

Ring Guards FBA Business | 89% Gross Profit Margin | Strong SDE Growth

Asking Price
$140,000
Revenue: $231,512
Income: $62,539
Amazon FBA

Stable Amazon FBA Business in Seniors Niche | 85% Gross Profit Margin | Simple Operations

$140,000
Revenue: $174,526
Income: $52,032
Amazon FBA

Baby Products Amazon FBA | 119% TTM Revenue Growth with Little Work

Asking Price
$135,000
Revenue: $143,036
Income: $41,283
Amazon FBA

2-Year-Old FBA Business in Kitchen Apparel and Accessories | $52k in SDE

Asking Price
$131,000
Revenue: $233,113
Income: $52,677
Amazon FBA

Quick Sale Opportunity | Amazon FBA Business w/Great Products & Reviews

Asking Price
$120,000
Revenue: $243,691
Income: N/A
Amazon FBA

Easy to Operate 3-SKU FBA Business with Untapped Potential

Asking Price
$119,000
Revenue: $137,125
Income: $40,745
Amazon FBA

7-Year-Old Amazon FBA Brand | Baby Niche | Low Workload

Asking Price
$104,995
Revenue: $350,288
Income: $41,998
Amazon FBA

Amazon Keto Snacks | Passive $8K Subscription Revenue | Marketing Needed | US Manufacturing

Asking Price
$100,000
Revenue: $220,492
Income: $31,315
Amazon FBA

EU-Based Amazon FBA Gardening Business | 1.9x Multiple | Low Workload | VAT Management in Place

$94,500
Revenue: $260,708
Income: $49,766
Amazon FBA

Four Year Old FBA Business in Yoga Niche

Asking Price
$91,000
Revenue: $285,136
Income: $32,975
Amazon FBA

Distressed Amazon FBA Haircare Business | Loyal Customer Base | Additional Ready-to-Launch Products

Asking Price
$83,000
Revenue: $189,686
Income: $83,341
Amazon FBA

Patented FBA Pet Travel Brand | 2,700+ 4.5-Star Reviews | Proven Market Fit | Huge Growth Potential

$80,000
Revenue: $201,719
Income: $6,757
Amazon FBA

FBA Watercraft & Sports/Outdoor Accessories Brand | 1,200+ Reviews | 4.7 Average Star Ratings

Asking Price
$46,000
Revenue: $184,056
Income: $23,356
Amazon FBA

Quick Sale Opportunity | Unique Products & Great Reviews | FBA Biz

Asking Price
$40,000
Revenue: $131,769
Income: $20,334
Amazon FBA

1-Year Old FBA Hero Sku | Provisional Patent

Asking Price
$25,000
Revenue: $50,000
Income: N/A
Amazon FBA

5 Year Old 1 SKU Amazon FBA Business With 500+ Reviews (Avg 4.6 Star Rating)

Asking Price
$16,389
Revenue: $55,948
Income: $6,556
Amazon FBA

Amazon FBA Businesses for Sale: Find Your Next Opportunity

There are numerous benefits to buying an Amazon business. Not only can FBA businesses generate an impressive ROI, but they also can be managed from anywhere.

While buying an Amazon business can be a great investment decision, it’s important to do your homework before making an offer. This article will cover everything you need to know about purchasing an FBA business so you can make the best possible investment decision.

Let’s start with the most common question: how much do FBA businesses cost?

Current Going Rate for an Amazon Business

There is an enormous range when it comes to valuing existing Amazon businesses. You can buy one for $100,000 or $30 million. It just depends on the size and desirability of the business in question.

If you want to check out real FBA businesses that are currently listed for sale, head over to our listings page

Looking through our listings will give you an idea of how much various businesses cost. However, it won’t necessarily tell you how the asking prices are determined…

FBA business

To learn what makes an FBA business valuable, it’s important to first understand how the valuation process works. Once you understand the valuation process, you’ll have a clear idea of the type of FBA business your budget will accommodate.

How to Value an Amazon FBA Business

Like most online businesses, Amazon businesses are valued using the SDE multiple method. 

The SDE multiple method determines the value of a business by multiplying the Seller’s Discretionary Earnings (SDE) by a number known as the multiple.

“Like most online businesses, Amazon businesses are valued using the SDE multiple method.”

amazon business plan

Understanding Seller’s Discretionary Earnings

Seller’s Discretionary Earnings are the pre-tax, pre-interest profits before accounting for one owner’s benefits, non-cash expenses, one-time investments, and non-related income of discretionary expenses. Basically, SDE is the money that the owner “really” makes by operating the business.

What is a “Multiple” in Business Valuation? 

The multiple is a number that the SDE is multiplied by to determine its value. For example, if an Amazon FBA business has $200,000 in SDE and a multiple of 3X, the business will be valued at $600,000 (3 X $200,000 = $600,000). 

For most Amazon businesses the multiple is 2-5X, but it can certainly be above or below that range. Four primary factors determine the multiple:

  • Growth
  • Risk
  • Documentation
  • Transferability

multiple business valuation team

Growth

If an Amazon FBA business is growing rapidly, it indicates that the business is doing well and will likely generate higher earnings in the future. Therefore, all else being equal, businesses with high growth rates will cost more to acquire than those that are stagnant or declining. 

“All else being equal, businesses with high growth rates will cost more to acquire than those that are stagnant or declining.”

In evaluating growth, both short-term and long-term growth trends are important. 

Risk

Just as growth increases a business’s value, risk decreases it. 

There are several factors that can create risks in Amazon businesses, including:

  • Market trends
  • Competition
  • Age of business
  • Lack of revenue diversification

business from an investment perspective

If the overall market in which a business operates is trending downward, that might be alarming from an investment perspective. Similarly, if an FBA business is having a hard time winning the buy box, you should certainly be wary as a buyer.

Businesses that are less than 24 months old or have only one or two products that generate most of the revenue are also riskier. As such, they generally cost less to acquire.

Documentation

Businesses with detailed documentation practices are more valuable than those with poor records. If an Amazon FBA seller is unable to provide detailed reports for each FBA fee and other key expenses, how can you truly understand the state of the business?

“Businesses with detailed documentation practices are more valuable than those with poor records.”

Transferability

Businesses that can easily be transferred to a new owner are more valuable than those that have transferability barriers.

standard operating procedures

If an Amazon business has clear Standard Operating Procedures (SOPs), it will be a lot easier for you, as the buyer, to understand the processes of business operations.  Therefore, you should expect to pay a higher multiple for an FBA business that is well organized.

Buy an Amazon Business – Pros and Cons

Like every investment opportunity, there are both pros and cons of buying an Amazon FBA business. Let’s start with the pros.

Pros of investing in FBA businesses include:

  • Proven business model
  • Potential for automation
  • High growth potential
  • Highly transferable

Cons of investing in FBA businesses include:

  • Can be capital intensive
  • Potential instability
  • Platform risk

Proven Business Model

The path of the Amazon business owner is well paved and proven to work. 

There was a time when Amazon businesses were thought of as risky and uncertain. Back in the “early days,” sellers feared that the FBA model was a short-term fad. Many thought the opportunities would disappear as quickly as they emerged. 

A lot of things have changed on Amazon, but for established FBA businesses, the potential is as promising as ever. With consistent growth and unparalleled logistics systems, the platform isn’t going anywhere soon. And since Amazon relies heavily on individual sellers to fulfill customer demand, the company welcomes FBA businesses that provide true value.

Automation Potential

Amazon businesses have enormous automation potential. Through effective structuring, most FBA businesses can provide passive income for the owner.

There are two primary elements that enable FBA business automation:

  • Amazon’s fulfillment capabilities
  • Agency and contractor support

As every seller knows, Amazon can handle many of the key tasks involved in selling your business’s products. FBA can receive and store inventory from Amazon’s warehouse, fulfill orders, and process returns. Essentially, with FBA, you never need to touch your own products.

For all of the other responsibilities, there are agencies and contractors that can help.

Because the Amazon business model is so well established, there are numerous resources to support sellers. In fact, it’s not hard to find an Amazon agency that can manage just about every aspect of your Amazon FBA business, including:

  • Product research and development
  • Listing creation and management
  • Customer service
  • Accounting and financial management
  • Strategy and implementation

Of course, these services cost money, but they can be worth every penny in the right situation. 

Growth Potential

With consistent and reliable platform growth, Amazon business models are ripe with opportunity. If you follow the right framework, there’s a good chance your Amazon business has a long runway of growth ahead.

One of the most obvious growth strategies is to launch new products in the same or adjacent markets. If your business sells dinner plates and cutlery, why not add glasses or mugs to your Amazon store?

Additionally, a lot of sellers seek to grow the success of their existing products. If you’re currently selling to individual Amazon shoppers, perhaps try targeting business customers. If you’re relying on organic traffic, maybe experiment with different forms of paid advertising. And if you’re selling single items, try including multiple items in each unit and offer a quantity discount. 

two people analyzing growth potential

The bottom line is that there are numerous ways to grow an established Amazon FBA business. 

Transferability

Generally, Amazon businesses can be easily transferred to a new owner. As a buyer, this means there shouldn’t be excessive headaches involved in the buying process.

There are a few key steps involved in transferring an FBA business from one owner to the next. Assets that must be transferred include:

  • Seller Central account
  • Supplier relationships and contracts
  • Contractor relationships and agreements
  • Trademarks and patents
  • Software accounts
  • All documentation

“Generally, Amazon businesses can be easily transferred to a new owner.”

FBA brands typically don’t involve the transfer challenges that some other businesses experience.

During the transfer process, the seller provides the buyer with the Amazon Vendor Central account, software accounts, and all trademark and patent rights. They also introduce the buyer to all contractors and suppliers. Often, agreements with these parties must be transferred as well. 

amazon fba transfer process

Amazon Businesses Can Be Capital Intensive

To make money on Amazon, you first need to invest money in inventory and advertising. This is true whether you’re producing products yourself or engaging in retail arbitrage. 

Once you’re generating sales, you then need to reinvest a portion of your revenue. Often, the reinvestment is substantial, especially if you’re seeking to grow your business. 

If an FBA business has healthy margins and is stable, its revenue can often fund its continued growth. However, growth can sometimes require further capital investment.

Capital requirements can vary from business to business. Therefore, it’s important to consider this element when determining your acquisition plan

Potential Instability

Like all businesses, Amazon businesses can experience instability. However, the level of instability can vary greatly from business to business.

A few elements that can contribute to instability include:

  • Poor product mix
  • Slim margins
  • Supply chain disruptions
  • Competitive threats

If an FBA business sells only two products, it’s exposed to considerable risk. If one of those products goes down the entire business will be threatened. Therefore, smart buyers often look for FBA brands that have many products, not just a few. 

magnifying glass on results

Small margins can also create risk and instability. If the business runs on a 10% margin and its advertising increases by 11%, the business may collapse. The same is true for changes in shipping cost. Healthy margins ensure that the business can fend off various challenges.

Supply chain disruptions are a common threat. However, they can often be avoided by establishing backup suppliers who can step in if required.

Competition is another element that can threaten some businesses.

While all of these can create instability, they can also be mitigated through thoughtful research and planning. We’ll discuss ways to minimize instability in the sections below. 

Platform Risk

At one time, buyers were skeptical about businesses that only had a presence on Amazon. 

They feared that the platform wasn’t stable. The idea was that either Amazon would go downhill, or it might randomly ban the business’s seller account. 

Today, the perceived platform risk is much less relevant for most buyers. They’ve learned that Amazon isn’t just a fad, but a stable platform with consistent growth. They’ve also realized that account suspensions aren’t random, and most account issues can be effectively addressed. However, there are still buyers who are wary of businesses that rely heavily on FBA. 

What to Look for When Buying an Amazon Business

You’re convinced that buying an Amazon business is a wise investment. Now, it’s time to understand what to look for in your search for the perfect FBA brand.

There are several key elements to look for when looking for potential FBA business acquisitions. These include:

  • Age of the business
  • Revenue and SDE trends
  • Market trends
  • Number of products
  • Profit mix
  • Supply chain stability
  • Documentation
  • Defensibility
  • Barriers to transferability

Let’s dive into each of these a little deeper.

people doing geolocation

Age of Business

Older businesses are generally more stable than young ones. 

Having a long track record of consistent growth indicates that the business is sustainable. Without such data, it’s impossible to know whether or not the business really has a winning strategy.

As a “rule of thumb,” most buyers look for at least 24 months of solid sales history. Of course, more is generally better.

“Most buyers look for at least 24 months of solid sales history.”

Revenue and SDE Trends

Most buyers are drawn to businesses with positive revenue and Seller’s Discretionary Earnings (SDE) trends. Although you’ll likely pay more, you’ll also enjoy the privileges that growth offers.

In addition to looking for growth, it’s important to pay attention to where that growth is coming from. Look for FBA businesses that are successfully capitalizing on long-term market growth trends.

man sitting on revenue increases

Market Trends

Amazon business trends are often largely dependent on the overall markets they serve. Therefore, it’s always a good idea to look for FBA businesses in markets with steady growth.

It’s important to note that short-term bumps in the market are not what you should look for. Instead, focus on longer-term trends that you expect to continue. In other words, don’t confuse a fad for a long-term trend.

Product Mix

Generally, it’s not wise to buy an Amazon business with just one product listing. Rather, look for FBA brands that have a healthy product mix that includes several different successful products.

If you buy an FBA business with many products, you’re less dependent on any single Amazon listing. If one gets shut down in your Amazon seller account, you still have several others to drive revenue. 

Supply Chain Stability

Look for FBA businesses that have strong relationships with suppliers. Even better, find ones that have multiple suppliers for each profitable product.

scanning giant calculator

In addition, determine whether the suppliers will work with you and provide the same prices. In other words, make sure the relationships are transferable. 

Documentation

As a buyer, it’s extremely frustrating when you acquire a business and then discover it’s completely disorganized. Don’t wait until closing to discover the previous owner’s documentation practices.

Make sure to examine all of the owner’s records before you buy. Be certain that there are clear Standard Operating Procedures in place so you know how tasks are handled. Once you’re in charge, it’s important that you understand how everything works.

Defensibility 

It is essential to buy a business that is well-positioned and able to handle the competition.

If an FBA business is selling cheap wholesale products, be wary. What happens when another third-party seller sources the exact same product idea and sells it for half the price? 

If anyone can invest a $5,000 startup cost and compete with you, that’s a red flag.  

Make sure to find FBA brands that can defend their position in the Amazon marketplace. In order words, look for businesses that have:

  • Expensive products
  • Unique products
  • Patents
  • Trademarks
  • Customer loyalty
  • Amazon reviews

Barriers to Transferability

Most fulfillment by Amazon businesses can be fairly easy to transfer from one owner to the next. However, it’s still important to do your research and make sure no unexpected issues arise. 

How to Know Whether You Should Buy an Amazon Business

Several factors go into determining whether or not you should acquire an Amazon business. For most investors, these include:

  • Risk tolerance
  • Interests
  • Skillset
  • Goals

man swiping giant cc

Risk Tolerance

If you’re looking for a completely stable investment akin to a Fortune 500 Index Fund, look elsewhere.

Although many FBA businesses are highly stable by “businesses’ standards”, they still don’t match the predictability of a well-diversified stock portfolio. However, the returns can often be much higher. 

Interests

Most FBA sellers have a genuine interest in the process of building online businesses. Unless you’re going to outsource all management responsibilities, it’s important that you enjoy the operations of owning a business.

For those who prefer other business models, there are numerous to choose from, including dropshipping. Running a business will always be work, but it can also be fun. 

working from home

Skillset

It’s important to know what your skills are as a business owner. If some of your abilities can be applied to manage and grow an FBA business, then perhaps it’s a wise investment.

Before buying a business, break down what strengths and strategies you can bring to the table. 

There is no one skill that is important for succeeding on Amazon. Rather, there are a variety of skills that can all lead to a successful business. Design, financial management, product development, and human resource management are all areas of expertise that help you as an FBA business owner. 

What Are Your Goals?

Lastly, it’s critical that you decide what your goals are before diving in and signing on offer. If you’re seeking location independence, high ROI potential, and a stimulating endeavor, then buying an FBA business might be right for you. 

Amazon Businesses For Sale – FAQs

When you want to buy an Amazon FBA business, you may find the process to be complex and daunting. Below you will find answers to commonly asked questions. Please get in touch with us if you have any additional questions. 

Is buying an Amazon business from Quiet Light safe and secure?

The answer is yes, and here is why: All businesses available for purchase through Quiet Light have passed through a strict vetting process. In fact, we only agree to sell about 10% of the businesses that contact us. Additionally, Quiet Light requires every party who works on a deal to sign a confidentiality agreement. If a transaction is particularly sensitive, additional screening measures are required. 

“All businesses available for purchase through Quiet Light have passed through a strict vetting process.”

What do I need to know before I buy an Amazon business?

There are many things you need to know before buying an Amazon business. For starters, it is important to understand the monthly revenue and expenses. Additionally, we recommend assessing how the business will fit into your life. 

How much does it cost to buy an Amazon business?

Amazon businesses are available in many different shapes and sizes. The prices can vary widely. The asking price is determined by multiplying the business’s Discretionary Earnings x Some Multiple

Contact Us About Buying an Amazon Business

Quiet Light is a trusted leader in the emerging niche of buying and selling profitable online businesses. To buy an Amazon FBA business, reach out to us at [email protected] or (800) 746-5034.