Amazon FBA Business with 2 Hero SKUs, 100% YoY Growth, and 29% SDE Margins

  • REVENUE

    $1,218,537

  • INCOME

    $353,628

  • MULTIPLE

    3.11x

Asking Price: $1,100,000 + Inventory

Reading Time: < 1 minute

Started in 2017, this Amazon FBA business sells two common products used in most homes and offices. The two hero ASINs typically rank in the top 10 and top 25 in their subcategory thanks to a focus on product differentiation, product quality, and excellently performing advertising processes.

As the new owner, you’ll inherit two hero parent ASINs that were built for longevity as a result of large, long-term investments in listing content, ranking, and advertising. These investments created category-leading products with high review counts, 4.4-star ratings, and industry-leading conversion rates. The owner has well-documented SOPs (standard operating procedures) that outline all jobs required to successfully operate the business. Additionally, the owner has new variations in production and other products in development.

The business generates 75% of revenue from the Amazon US marketplace, while the remaining revenue comes from other Amazon marketplaces. In 2023, the revenue grew 45% YoY to $1.18M while SDE grew 100% to $343K. Margins are exceptional for this business, with gross product margins at 65% (after Amazon fees) and SDE margins at 29%. Growth continued in January 2024, resulting in TTM revenue and SDE at $1.21M and $353K, respectively.

The owner currently works 15 hours per week thanks to a small staff of virtual assistants who handle a good portion of the day-to-day tasks using detailed SOPs. Additional time could be spent adding products to selling channels like Walmart, Home Depot, and other Amazon marketplaces.

Two parent ASINs, well-documented SOPs, category-leading content, and strong margins make this a great business opportunity for both expert sellers and first-time business owners.

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Meet Your Advisor

Chris Duty

Chris has always been an entrepreneur at heart. His first internet start-up was at age 15, reselling electronics on Ebay, where, as an early adopter, he had a 4 digit password until Ebay forced him to update in 2015. He has helped start various online businesses, including an SEO agency, online real-estate brokerage, and flash sale website before entering the VC-backed high-growth start-up world. There, Chris honed his skills in mobile product management at RetailMeNot (IPO 2013) before moving on to leadership and executive roles at Mobile Travel Technologies in London (Sold to Travelport in 2015) and Student.com in Shanghai, China. He was also a founding member of the first Amazon aggregator, 101 Commerce.

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