Asking Price: $1,100,000 + Inventory

Started in 2017, this Amazon FBA business sells two common products used in most homes and offices. The two hero ASINs typically rank in the top 10 and top 25 in their subcategory thanks to a focus on product differentiation, product quality, and excellently performing advertising processes.

As the new owner, you’ll inherit two hero parent ASINs that were built for longevity as a result of large, long-term investments in listing content, ranking, and advertising. These investments created category-leading products with high review counts, 4.4-star ratings, and industry-leading conversion rates. The owner has well-documented SOPs (standard operating procedures) that outline all jobs required to successfully operate the business. Additionally, the owner has new variations in production and other products in development.

The business generates 75% of revenue from the Amazon US marketplace, while the remaining revenue comes from other Amazon marketplaces. In 2023, the revenue grew 45% YoY to $1.18M while SDE grew 100% to $343K. Margins are exceptional for this business, with gross product margins at 65% (after Amazon fees) and SDE margins at 29%. Growth continued in January 2024, resulting in TTM revenue and SDE at $1.21M and $353K, respectively.

The owner currently works 15 hours per week thanks to a small staff of virtual assistants who handle a good portion of the day-to-day tasks using detailed SOPs. Additional time could be spent adding products to selling channels like Walmart, Home Depot, and other Amazon marketplaces.

Two parent ASINs, well-documented SOPs, category-leading content, and strong margins make this a great business opportunity for both expert sellers and first-time business owners.