Asking Price: $445,000 + Inventory

Since 1999, this exotic pet business has been delighting customers and their sugar gliders with their line of products. With loyal customers in a unique category, this is a rare opportunity to own a business that people love while competing in a niche space.

This opportunity is ideal for a potential buyer who falls into one or more of these categories:
(1) someone looking for a unique niche without a lot of bigger players,
(2) someone with Amazon experience looking to optimize and build on the current foundation,
(3) someone with paid social traffic experience as the Sugar Glider market is underserved, or
(4) someone with ecommerce experience to build on in a fun Exotic Pet category.

Ninety-two percent of revenue comes from Amazon FBA—without A+ Content, high-quality photos, or infographics. There are over 6,400 reviews on Amazon with the total advertising cost of sale (TACOS) at 5% in the last 12 months. Amazon advertising is internally managed with only sponsored products being leveraged on Amazon (no coupons or other types of advertising), leading to a 6.07 ROAS.

A 5% TACOS is generally considered extremely low even without all advertising options being used. The website is built on WordPress and is ready to be updated for a better checkout experience.

Growth opportunities include creating A+ Content on Amazon, email marketing, paid advertising, video and educational content, revamping the website, and redesigning packaging for a premium brand feel.

Additional growth could be found through product expansion, including toys and other exotic animal products such as food, treats, accessories and cages.

There has been little effort put into making strategic videos for YouTube and social media, which if prioritized could have a large impact on growth.

Currently, this business has the equipment for repackaging the product, which is required. This takes up about 1,000–1,500 sq. ft. in a warehouse. Many buyers might see this as a negative, but it is a moat in itself and another layer of protection against every operator and entrepreneur who wants to make money from their laptop.

Due to health reasons, the owner has not put her whole effort into the business for years and only works 15 hours per week. She is ready to retire and “hang her ‘gone fishin’ sign.” This business could be run as a side business or scaled further for full-time opportunities.

There is ~$50K of inventory and $10K of equipment. The equipment is included in the purchase price.

**This business has been SBA-Pre Qualified. See Package for Details.