Asking Price: $430,000 + Inventory

For 25 years, this exotic pet business has been delighting customers and their sugar gliders with their proprietary food blends. With loyal customers in a unique category, this is a rare opportunity to own a business that people love while competing in a niche space.

Amazon FBA accounts for 92% of revenue—without A+ Content, high-quality photos, or infographics. There are over 6,400 reviews on Amazon with the total advertising cost of sale (TACOS) at 5% in the last 12 months. Amazon advertising is internally managed with only sponsored products being leveraged on Amazon (no coupons or other types of advertising), leading to a 6.07 return on ad spend.

A 5% TACOS is considered extremely low even without all advertising options being used. The website is built on WordPress and is ready to be updated for a better checkout experience.

Growth opportunities include creating A+ Content on Amazon, email marketing, paid advertising, video/educational content, revamping the website, and redesigning packaging for a premium brand feel.

Additional growth could be found through product expansion, including toys and other exotic animal products such as food, treats, accessories, and cages.

There has been little effort put into making strategic videos for YouTube and social media, which if prioritized could have a large impact on growth.

Currently, this business has the equipment for repackaging the product, which is required. This takes up about 1,000–1,500 sq. ft. in a warehouse (no bay). Many buyers might see this as a negative, but it is a moat in itself and another layer of protection against every operator and entrepreneur who wants to make money from their laptop.

Due to health reasons, the owner has not put her whole effort into the business for years and only works 15 hours per week. She is ready to retire and “hang her ‘gone fishin’ sign.” This business could be run as a side business or scaled further for full-time opportunities.

*This business is SBA financeable.