Asking Price: $535,000 + Inventory

Launched in 2015, this pet brand has carved out a fantastic niche selling high-quality replacement straps for e-collar systems for dogs and cats primarily through Amazon. Strong profit margins (~43%), scalability, small, lightweight products, and low overhead make this opportunity especially attractive.

This is a great acquisition for a buyer looking for an evergreen pet business with untapped channels for growth. This brand sets itself apart by offering a large selection of colors and designs that are all currently manufactured in the US, allowing for minimal inventory requirements and short lead times.

This reputable brand has numerous products that consistently rank on the first page of Amazon for top keywords. Total revenue is well diversified across products with the top five SKUs representing 11.9%, 3.3%, 2.3%, 2.2%, and 1.7% respectively. The business comprises 98 parent SKUs with a total of 450 active child variations, which not only makes it highly defensible but also casts a wide net for successful rankings across Amazon.

There are many clear, actionable paths to future growth, including introducing additional SKUs that are currently in the pipeline. This brand is set up perfectly to sell additional styles and color variations that customers are currently searching for along with related products. There is also an opportunity to utilize Facebook and Instagram advertising as well as adding SEO for increased direct sales.

The husband-and-wife owners would like to retire. The business is not geographically dependent and could easily be relocated. The business is easy to run, and the owners are willing to train the buyers and provide post-sale closing support.