SBA Pre-Qual | 10-Yr-Old FBA, Category Best Seller | 300 BSR – Brand Leader | 78,000 Reviews | 3.5x

  • REVENUE

    $14,589,282

  • INCOME

    $2,900,322

  • MULTIPLE

    3.5x

Asking Price: $10,150,000 + Inventory

Reading Time: 2 minutes

This company is a 10-year-old FBA enterprise that began selling on Amazon in late 2014. The owner has built a true category brand leader that only time, attention to detail, and success can create. They’ve amassed 78,000 positive reviews across 96 SKUs, 40,000 of which are for their top SKU, and they’ve enjoyed YOY revenue and SDE growth of 9.4% and 32.23% respectively. They’ve earned the Best Seller Badge in Grocery for their main product and multiple sub-300 BSRs, all while offering their products at competitive prices (and even increasing prices in 2023). Over time, their listings reached the top of Amazon organic rankings in their category, and sales increased rapidly as a result.

The company operates out of a fully equipped, 58,000 sq. ft. leased facility in the Northeast, where their team of ~25 employees assembles variety snack boxes and gift baskets under their private-label, trademarked brand, which they sell on Amazon, Shopify, and Walmart (representing 94.5%, 5%, and 0.5% of revenue, respectively). All logistics are performed in-house.

Although the company has gained a large chunk of market share for their category, growth opportunities are apparent, including 1) creating more holiday-themed and year-round ASINs (with not much competition for quality holiday-themed snack and candy gift products, the seller believes a major gap exists in the market, and a new owner can likely generate an additional $2M in annual revenue each year that this strategy is employed), 2) performing social media and PPC marketing off Amazon (especially for the holiday-themed products), 3) driving more traffic to Shopify, and 4) joining new marketplaces.

The owner spends ~40 hrs/wk managing the business remotely but does visit the warehouse a couple of times per month for 4 hrs/visit. The owner has been going full steam ahead for a decade and is ready to pull his chips off the table and reinvest the proceeds of the sale into commercial real estate.

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Meet Your Advisor

Chris Wozniak

Chris has been a business broker for the past 20 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.

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