9-Year-Old Men’s Grooming Brand | Diversified Revenue | 27% SDE Margins

  • REVENUE

    $1,328,892

  • INCOME

    $358,878

  • MULTIPLE

    3.51x

Asking Price: $1,260,000 + Inventory

Reading Time: 2 minutes

Launched in 2015, this international brand with British roots specializes in natural, vegan, cruelty-free, and eco-friendly men’s grooming products.

Eighty percent of their revenue comes from Amazon, with an additional 10% of sales from their website and 10% from wholesale and other online retailers. Sales are diversified globally, with the UK, US, and EU being the top markets. The products have over 10,000 reviews averaging 4.3 stars, and sales are spread across 40 SKUs. The proprietary formulations have won multiple product awards and a brand design award. The branding and product quality keeps customers coming back, with repeat purchase rates of 19% on Amazon and 39% on their website.

According to data gathered this year by market-insight company Statista, the global Male Grooming market is expected to be worth $115B by 2028, up from nearly $80B in 2022. Growth opportunities are endless; the owner has a new product ready for launch as well as nine more formulations tested and ready to produce. The brand ethos could do well on TikTok Shop, and there’s ample room to expand DTC (direct-to-customer) through Facebook, Instagram, Google Ads, and influencer marketing. It would be relatively easy to expand to more Amazon marketplaces. Or, a new owner could invest in brick-and-mortar retail, targeting barbershops and hair salons, particularly in the US, Canada, and the UK.

The owner is skilled in the early stages of brand development but has reached the limits of his expertise. He will train the buyer on all aspects of running the business. The owner has been able to optimize PPC but has no desire to build a team to scale the brand. Revenue has stabilized over the last year, but profits continue to grow. A buyer with a stronger background in scaling businesses or with access to broader distribution channels could leverage the strong foundation to take this business to new heights.

This business does not qualify for SBA financing (the seller is based in the EU).

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Meet Your Advisor

Elaine Eason

Elaine is passionate about entrepreneurship and has a track record of success in online business. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more businesses since, including a content site, an online subscription service, and a multi-million dollar eCommerce brand. She exited her most recent venture with Quiet Light brokering the deal.

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