Asking Price: $815,000

This business is a leading content and membership website offering workplace safety information and resources—primarily safety talks—to safety professionals and organizations, attracting, on average, over 200,000 monthly sessions and 500,000 monthly pageviews from its target audience.

Founded in 2016, the company has seen continuous year-over-year growth, largely attributed to its expanding base of recurring memberships. Memberships account for approximately 79% of the business’s revenue, with display advertising and licensing agreements contributing 19% and 1%, respectively.

Factoring in 2%–4% monthly churn and steady acquisition, projections show revenue climbing 16.7% to reach $282,000 in the coming 12 months. Key growth opportunities include enhancing the website to drive membership conversions, expanding the enterprise membership tier, building out a course offering, and better leveraging the 21,000+ email subscriber list.

The business has a streamlined content creation process. A freelance writer provides over a year’s worth of queued content, reducing the need for constant owner involvement. The current owner works, on average, a few hours per week.

The owners are selling the business due to a change in personal circumstances, including a new job and an investment in another business venture, which has shifted their priorities and time available to operate this business.