$849,755
$544,619
1.65x
Created in September 2009, this US-based, 15-year-old company provides sports-betting picks, handicapping services, and recommendations for those wagering on sports. They offer analysis across a wide range of sports, including football, basketball, baseball, hockey, and golf, seven days per week, and provide individual game picks and packages with promotions as low as $49 and up to $300,000.
They’ve spent years building their brand through digital marketing to build up the presence and allure of one of their radio talents, who would like to continue with a new owner. They drive leads to the website through radio advertising and have a unique and proprietary onboarding operation setup with their satellite Canadian office.
Major growth opportunities would capitalize on the branding and strategy that’s been cultivated over 14 years. They include 1) advertising more heavily on radio, podcasts, and satellite radio and building out a full-time sales floor to both take calls and work through the cold-call lists they have, 2) ramping up internet advertising, 3) acquiring other handicapping services, 4) shooting television commercials, and 5) tapping into their database of over 1,600,000 contacts, most of which they have email addresses for but have not actively sent emails to.
The owner sold an 11-year-old, unrelated business earlier last year through Quiet Light, launched a new unrelated business last year, and is looking to exit this business to free up some time and start the next chapter of his life. He feels the business has tremendous potential with a newly energized buyer.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
Chris has been a business broker for the past 20 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.
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