Asking Price: $455,000Sold

Started in 2018, this is a 5-year-old ecommerce business specializing in affordable, personalized gifts for all ages. Customers can create the handbag of their dreams by choosing from different fonts, clasps, shapes, and colors to create a unique and affordable accessory for themselves or a friend. Despite having spent less than 1.3% of revenue on marketing and advertising in the last year, the company has experienced trailing-nine-month revenue and SDE growth of 73% and 174% respectively.

The business has multiple revenue channels and generates income from Shopify, Etsy, and wholesale accounts (with Shopify and Etsy combining for 58% and wholesale 42% as of year-end 2023). The wholesale business (i.e., non-custom line) has been a focus in 2023, and the success of these wholesale relationships has resulted in several Fortune 500 and 1000 retailers placing orders with the company, with all these retailers reordering at larger minimum order quantities and increased frequencies.

As growth has been underway since inception, many opportunities still exist for continued expansion, including 1) reaching additional national, regional, and mom-and-pop retailers via wholesale (proof of concept and success stories at the highest level should make this much easier), 2) implementing a paid advertising strategy via Facebook, Instagram, TikTok, Google Shopping, etc., 3) collaborating and partnering with influencers or complementary businesses to increase brand visibility and revenue, 4) performing on- and off-site SEO, 5) selling additional complementary products, and 6) entering the Amazon marketplace.

The seller doesn’t outsource any tasks and works about 20 hours per week as the sole employee. She believes she’s taken the business as far as she can. She’d like to see a new owner with a fresh perspective, marketing expertise, and available resources unlock the untapped potential this brand possesses.