10-Year-Old Personal Finance Blog | 800+ Posts | Low Multiple

  • REVENUE

    $239,983

  • INCOME

    $228,321

  • MULTIPLE

    3.06x

Asking Price: $699,000

Reading Time: < 1 minute

Launched in 2014, this is a well-established website in the highly lucrative Personal Finance and Cryptocurrency niche. Advertisers and affiliate programs typically pay much higher rates in these industries than most other niches on the web.

The owner started this website as a single-author blog and eventually worked with dozens of writers over the years to scale out content creation. Collectively there are 800 published pieces of content, which have generated over 400,000 pageviews in the past 12 months, and keyword research has been completed for 1,000+ future articles that a new owner can get started working with right away.

The best year for the website was 2022, thanks to a large increase in traffic and earnings somewhat tied to cryptocurrency businesses advertising; however, in late 2022 the website traffic was hurt by a Google algorithm update, which he believes was the Your Money or Your Life update (YMYL). Cryptocurrency companies also started to pull back on some of their ad spend later that year.

After nearly 10 years of working in this niche, the owner is ready for something new. The owner waited over a year to ensure traffic stabilized to a new normal after that Google update and for cryptocurrency prices to recover. Given the lucrative nature of this niche and the long history of the website, a new owner passionate about personal finance and cryptocurrency will have a great base to build from. We’re seeking an all-cash close at a reduced multiple (relative to Personal Finance niche standards) to find a buyer who is looking to move quickly.

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Meet Your Advisor

Chris Guthrie

Chris Guthrie

Chris Guthrie has a decade of experience in building, buying, and selling online businesses across numerous industries. Chris has experience with building and buying content websites monetized via advertising and affiliate marketing, partnering with developers to create a SaaS business as well as creating WordPress plugins and themes, selling physical products on Amazon and more.

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