22-Year-Old Education Publisher Selling Bilingual Materials w/High Margins & Expansion Opportunities







Asking Price: $550,000 + Inventory

Reading Time: 2 minutes

Note: The multiple on this listing is not indicative of the trend/trajectory but more of an invitation for strong cash buyers to act.

Launched in 2002, this 22-year-old publishing business specializes in bilingual educational materials for dual-language classrooms.

There are many opportunities for growth within the Publishing Education space. The federal and state governments spend a lot of money on education. Often, if a school or school district does not spend their funds for books and materials they will lose either a portion or all of their funds for the next school year. Furthermore, the Spanish-speaking immigrant population is rapidly growing in the US, which has increased the demand for books and materials in Spanish and English.

The business is currently regional to Texas. With this business, a buyer has the opportunity to expand a regional operation into a multistate enterprise and compete with the massive existing players in the industry.

The seller purchased the business a few years ago. At the time, he took over 10 years’ worth of inventory. A new buyer will take on over seven years of additional inventory at current sales levels.

The business is old-fashioned. It’s been built on face-to-face interactions through conferences and phone calls. There are several opportunities for growth. The first is becoming more online-focused. The seller has never lifted a finger to develop SEO or paid advertising. The opportunity is ripe to reach educators. Second, a traditional mailing list and catalog would be solid ideas for expansion, especially in this industry. Third, a new owner could partner with publishers or existing wholesalers who already have a network tied to schools around the country. Finally, there is room to index more on consumable ideas, like the take-home backpacks they are already selling.

The business is being sold due to health reasons for one owner and to pursue other entrepreneurial interests for the other.

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Meet Your Advisor

Brad Wayland

Brad Wayland

Brad Wayland is an entrepreneur who began working in the online space in 2003.  He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees.  While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content.  Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times.  A majority of his acquisitions were part of a rollup strategy he was pursuing.  In 2015 he sold his content portfolio to private equity.  Brad has experienced 4 successful exits from businesses he owned and operated.  Brad joined the Quiet Light team in 2017 and has represented more than 50 successful transactions.

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