Natural Motherhood Content Biz / SBA Partial Pre-Approval / Strong Social / High Brand Recognition

Currently Under Offer
  • REVENUE

    $234,268

  • INCOME

    $181,669

  • MULTIPLE

    3.44x

Asking Price: $625,000

Reading Time: 2 minutes

Launched in 2016, this content business is one of the first and most comprehensive blogs in the Natural Motherhood space. It features articles on motherhood, baby care, baby gear, pregnancy, and postpartum from a natural and nontoxic perspective, a growing concern among new and existing mothers. The largest source of revenue is from affiliate marketing at 70%, with display ads bringing in 17% and the remaining 13% from drop-ship product sales.

The current owner chose to start this blog as a way to share her own experiences as a new mother. It has since become a recognized authority in the Nontoxic Parenting/Living space. The business also has a strong social media presence with 11K followers on Facebook, 98K members of the Facebook group, 18K followers on Instagram, and 681K monthly views on Pinterest. There are currently no PPC campaigns, so the majority of traffic comes from organic search and social media.

One certain path to growth is to publish more articles, as additional content will bring more traffic to the site. With an email list of over 48,000, utilizing this list in structured campaigns would also help to boost traffic. The Shopify site and Amazon store are currently the smallest sources of revenue and could become more profitable by adding more products that can be drop-shipped from the vendors. Most attention to social media has been on the Facebook group, as it has the largest quantity of members, so expanding that focus to other platforms would help build traffic.

The current owner spends about 5–7 hours per week operating the business. With no physical inventory, operations can take place anywhere. Freelance writers can be utilized to provide the content, making it unnecessary to have specific knowledge in this field. The owner is committed to a smooth transition and will happily provide training and support.

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Meet Your Advisor

Pat Yates

Pat is a seasoned entrepreneur with a focus on e-commerce.  In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”.  Pat grew a single slipper kiosk business into a multi-million dollar e-commerce focused business.  During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney.  In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an advisor.

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