Asking Price: $1,350,000Sold

Started in 2020, this business sells personalized products like medal displays, necklaces, and night lights that parents and grandparents gift to their children and grandchildren. The business has created an exceptional online user experience that simplifies the customization process and shows a lifelike preview of the personalized product. This results in high conversion rates, satisfied customers, and low refund rates. Best of all, the business carries no inventory as all products are produced on demand by vetted third-party suppliers with strong relationships.

The business has scaled significantly over the past four years primarily through online marketing on Meta and Google. Trailing 12-month (TTM) revenue grew 6% YoY to $2.246M and TTM SDE grew a massive 178% to $394K. The increase in SDE is primarily driven by hiring lower-cost virtual assistants for various roles, improved ad conversion, and an increase in organic sales.

The owner has set up the business to fit his lifestyle as a digital nomad. Currently, the business generates 80% of revenue during Q4, which is where the owner spends most of his time working in the business. Outside of Q4, the owner works 3–4 hours per week. A new owner could continue this lifestyle or increase their workload during peak periods of children’s sports and activities outside of Q4.

The business operations are streamlined thanks to a small team of full-time and part-time employees who handle everything from new product development to customer service, design, order fulfillment, email, and social media. These team members have the ability to scale up and down throughout the year.

The owner is selling so they can focus on their passion project, which is helping people overcome their social anxiety. They plan to use the proceeds from the sale of this business to fund that project.

This business is likely eligible for an SBA loan. More details regarding SBA eligibility are in the listing folder.