Supplement Content and Affiliate Site | Premium Domain | $324K SDE | 2x Multiple







Asking Price: $675,000

Reading Time: 2 minutes

This is an opportunity to acquire an extremely lucrative content site in the Peptides space that has seemingly just begun to realize its earnings potential.

This business is an SEO powerhouse that currently generates, on average, 121,333 pageviews per month by building long-tail-optimized pages around various peptides sold by major vendors. Unlike many weak content sites that depend on mass content production, this site leans on doctors to write and review content. The site currently ranks for over 5,000 keywords.

The website currently covers only 30% of the products sold by vendors, which leaves a new owner an obvious and easy path to immediate growth. In addition, the industry itself is in a strong growth curve: Global Market Insights anticipates the Peptide Therapeutics industry will grow to $82.6B by 2032 with a CAGR (compound annual growth rate) of 7.5%.

Growth is not just limited to adding content, however. Recently, a few telemedicine companies reached out to explore an affiliate relationship. The current owner believes this could be even more lucrative than their current affiliate partnership.

This business has had strong success garnering earned media mentions (possibly due to its authoritative domain name and high-quality content). Men’s Journal, Muscle and Fitness, and other large niche-related publications have mentioned the business, as have several news-related websites.

The current owners have done a great job developing full content-production SOPs (standard operating procedures). The current owners believe any SEO-knowledgeable buyer should be able to be comfortable with the business within 1–2 weeks; however, the seller will be available to aid in the transfer to ensure everything transitions smoothly.

The seller’s focus is on launching a Merino wool ecommerce business, and he plans to use the proceeds from this exit to fund this new venture. We have priced this business in such a way to help him get to his new venture quickly.

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Meet Your Advisor

Ryan Condie

Ryan Condie has started 8 businesses, bought 4, and sold 2. He owns a lead generation software company, an FBA business, and is the host of the “Let’s Buy a Business” podcast.

In 2014, he started a candy factory from scratch which can now be found in Sam’s Club, Walgreens, and thousands of other stores. 

Ryan also spent 8 years in software sales at several tech unicorns but his passion lies with online businesses and helping sellers achieve life-changing events through their business exits.

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