Asking Price: $174,000

Launched in 2018 this niche website is focused on teaching readers how to provide the best care possible for their pet reptiles. Most pet stores offer poor advice on how to provide proper care for reptiles, and roughly 75% of all pet reptiles die within the first year.

The owner is knowledgeable and passionate about the subject matter, but the great part about this website is that a new buyer doesn’t need to be an expert to acquire it, thanks in part to the team of writers who create all of the content and reply to blog comments. Three writers have extensive experience with reptiles. One writer has owned a bearded dragon for over a decade, another is a vet who focuses on snakes, and the last writer is a former zookeeper who has owned numerous reptiles throughout his life. Collectively there are about 200 articles on the website today with roughly 5–10 new 1,500–3,000-word articles being added every month by the team of contract writers.

The only thing the owner does is keyword research, and he can easily teach a new buyer the process he uses to come up with content ideas. From a buyer’s perspective, there is also a lot of room for growth as you could focus on adding new content for additional pet reptiles that aren’t currently covered on the website.

The owner has decided to sell the website so that he can focus his efforts on just one other website that he currently owns. We are seeking an all-cash buyer for this transaction.