Asking Price: $165,000 + Inventory

Started in 2016, this Shopify-based travel and outdoor brand is a mission-driven company set out to end world hunger by offering a range of fun and colorful handcrafted backpacks and bags.

This opportunity is ideal for a potential buyer who falls into one or more of these categories: (1) someone looking for a differentiated product line that stands out in a sea of businesses with commodity products, as the company leads with branding/mission/stories rather than just simply pricing, (2) someone with Amazon experience looking to take a proven and untapped brand onto the world’s largest sales channel, (3) someone with paid social traffic experience, as the brand’s current results have been profitable and promising despite being run by someone with no such experience, and (4) someone who wants to feel proud of the positive impact they are making through business, as the company doesn’t just sell products but also changes lives.

Due to the brand’s popularity, the company comes with a number of valuable brand assets including 100K+ social media followers, 40K+ emails, and a vast catalog of digital assets consisting of thousands of product and lifestyle images and videos to help a buyer continue the brand’s growing momentum.

Solely focused on its own sales channels so far, Shopify accounts for 94% of sales, and the remaining 6% comes mostly from wholesale. Almost 100% of sales are from US customers with about a $65 AOV (average order value) and a 20% returning customer rate. Amazon is completely untouched but a promising sales channel to grow into.

Additionally, the brand features very healthy margins with consistent 75%+ gross margins and 15%+ net margins over the past few years. This allows for ample room for significant paid ad spend and other growth-oriented spend opportunities.

The brand requires about 10 hours per week in the business and comes with documented core procedures, ensuring ease of workload and transition.

This business is not SBA eligible (it’s too small); however, seller financing is available (full details are in the packet).