Ethan Alexander


Ethan is a serial entrepreneur and has successfully built numerous multi-million dollar companies. He has sold and acquired a number of companies, one of which appeared on Shark Tank, and served as a broker for both buyers and sellers transactions’.

Ethan’s true business passion is in the physical product ecommerce space. His industry experience in this realm covers almost everything you can imagine. His background includes operating companies both on and off Amazon, holding inventory and dropshipping, manufacturing overseas and in the U.S., and selling to the U.S. and foreign customers.

Aside from serving as an advisor with the Quiet Light team and managing his own businesses, you’ll probably find Ethan hiking up a random mountain, getting a bit competitive playing a sport, or laughing with his family and friends.

Q&A With Ethan

What is the #1 mistake people make when selling their website?

Many business owners take money out of their pocket by waiting for the last minute to start preparing for a sale. Instead, you should prepare well in advance, giving you time to make slight tweaks in your business that will lead to a higher valuation down the road. During prep calls, I am eager to find these tweaks that lead to future higher valuations. That is very rewarding for me. If you are thinking about selling, even if that sale isn’t for another year or two, I always recommend putting in that call to an advisor, developing a game plan for your future exit, and then exiting at a higher value when the timing is right for you.

What drew you to make your career online?

I saw an infomercial! Well, okay, not quite. I wanted to start my own business and I was amazed by the limitless business opportunities in the online space. Combine that with location independence and I was hooked.

Did you always know that you were going to be an entrepreneur?

Surprisingly, no. I’ve always wanted to help people and I actually wanted to go into the medical field and be a doctor. But in college, I began falling in love with entrepreneurship more and more. This ultimately led to a complete career change and to starting my own company. Since then, I’ve been able to build, sell, and acquire a number of companies, some of which I still run. Now, I can’t imagine NOT being an entrepreneur. Plus, my favorite part, I still get to serve and encourage people with business collaborations.

What is the greatest benefit of helping people sell their online businesses?

One of my personal highly valued priorities in life is spending time with loved ones. If I can help others achieve their financial goals so they have more time to spend with their family and friends, then this is a dream come true for me.

If you could have just one superpower, what would it be?

Teleportation…goodbye TSA lines and tiny airplane seats!

What is the best bit of advice you ever received?

Schedule time to stop running the company and start building it.

If you could have dinner with just one person (they don’t have to be living), who would it be?

Jeff Hoffman (the founder of Priceline, not the MLB pitcher). I always find myself writing down at least one quote of his every time I’ve heard him speak. So I know I will need a stenographer with me if we have dinner together.


We have had the privilege of being able to work with Ethan for several months now to a total success and it has been a great pleasure.

We contacted Ethan to help sell a family-owned Amazon business. Ethan was very attentive to our needs and first got an understanding of the business and what we needed/wanted to get done with it. He immediately showed great care and understanding.

He then guided the selling process along and, in this process, we saw and learned how competent and professional he is. No matter what question would come up from any potential buyer, Ethan either had the answer or would get it. He knew how to get the most value out of the sale of the business and diligently worked to obtain this. He knows what he is doing, and this was very easy to see.

In addition to the above, what was most valuable to us was his loyalty. He was always in communication with us on anything in regards to the sale of the business and any questions/concerns we had. He was always open and he was honest. This is an excellent trait and we are so grateful to have him as our broker.

The sale of our business would not have happened if it wasn’t for Ethan and his good works. We are truly appreciative for all he has done and we would, without a doubt, choose him again if we had another business to sell. Thank you very much!

-Denise S.

I wanted to let you know how kind, professional, and diligent Ethan has been whilst Quiet Light has been assisting to sell my business. Ethan at all times has been a pleasure to deal with. I found his advice and guidance so helpful and would be happy to recommend Ethan to anyone I know trying to sell their business. Many thanks to Ethan and I look forward to speaking to him again in the future.

-Sharon E.

Working with Ethan could not have been a greater pleasure. He is a true professional and has tremendous experience in the industry. He attends to every detail and all with ease, charm, and a lightness of being that made the whole process seem effortless and even fun. He was completely there for me in every way, every step of the way. I also witnessed his care in attending to the needs of the potential buyers. Ethan has an effortless way of making everyone feel wonderful with his positivity and professionalism. I can’t recommend working with him highly enough… I may have to create a new business just so that I have another one to sell with his help. All that to say… work with Ethan!

-Alicia I.

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