Asking Price: $640,000

Started in 2015, this well-established SaaS business helps site owners and managers like web development agencies create and monitor backups for their applications, website files, databases, etc. The business has historically relied on word of mouth and organic rankings for growth, highlighting the strength of the product and its market fit.

The software works in the background to protect key data and notify the site owners if anything goes wrong via Slack, text message, etc. With a low monthly churn rate of 2.1% (primarily due to customers going out of business), the app demonstrates its mission-critical nature.

Despite the low churn rate, the business has experienced a slight decline in revenue and monthly recurring revenue. This can be attributed to the current owners’ lack of focus due to owning and focusing on other larger SaaS businesses. The main reason for churn is customers going out of business, which further emphasizes the app’s importance to its users. This presents a significant opportunity for a new owner to capitalize on the untapped potential through targeted marketing efforts.

Unlike the competition, this app is perfect for businesses that need backups to run on their hosts. This is particularly important for companies in the EU that require the data not to be stored in the US.

The current owners, who bought the business in 2021, have improved onboarding and added support for more backup options for increasingly popular platforms such as Supabase. They are selling to pursue larger opportunities.

The app is built in Laravel and will require a technical lead as no full-time employees are coming with the sale. However, the owners are willing to share all the knowledge they have acquired and be available for an extended period to ensure a smooth transition.

An ideal buyer will have a technical background and is looking for a mature and stable business with significant growth potential to own and operate for many years.