Jon Hainstock


Jon is an entrepreneur who built, grew, and exited his software business, ZoomShift, for a life-changing amount of money.

As a consultant, Jon has worked with Costco, Hubspot, Moz, EatStreet, Gener8tor, and many more incredible organizations.

His mission is to help founders build wonderful internet businesses and exit on their terms.

Q&A with Jon

What is the #1 mistake people make when selling their website?

Lack of preparation. A lot of entrepreneurs wait until they burn out to start thinking about exiting. If they prepare ahead of time, they can get the exit they want on their terms.

What drew you to make your career online?

I read the book “Getting Real” by Basecamp and was captivated by the idea of building software businesses differently. Basecamp rejected the notion that you needed to raise outside capital to build a profitable business that served your goals.

Did you always know that you were going to be an entrepreneur?

No, I thought I was going to be a musician.

What is the greatest benefit of helping people sell their online businesses?

The best benefit is helping founders succeed. There’s no better feeling than assisting entrepreneurs on their journey.

If you could have just one superpower, what would it be?

Teleportation. Be anywhere, instantly.

What is the best bit of advice you have ever received?

Start with the end in mind.

If you could have dinner with just one person (they don’t have to be living still), who would it be?

My dad got cancer and wasn’t able to speak for the last year of his life. I would love to have dinner with him and share how grateful I am for his love.


Jon is everything you wish for in a website broker; passionate, extremely knowledgeable about digital assets, and above all, honest. Having exited multiple internet businesses, Jon is the best broker I’ve had the pleasure of working with. From valuation and due diligence, to deal structure and completion, he managed the entire deal flow expertly. If you want an honest broker who you can exit on your terms with, look no further. I have no hesitation whatsoever in recommending Jon to sell your internet business.

-John W

Selling a business is typically something that is dreaded and can feel daunting and overwhelming but working with Jon made the entire process enjoyable. Not only was Jon professional and knowledgeable, he was also very warm and relatable. We always looked forward to our meetings with Jon because it felt like we were not only getting valuable direction but also felt like we were chatting with a dear friend. Every step of the way felt like we were in good hands when selling our business with Jon and Quiet Light.

-Joel C

Jon has helped me sell four of my businesses at above-list prices. He vets all buyers for me and saves me stress and time. He understands my needs as a seller and goes above and beyond to make sure I am involved in all communication and have knowledge of the selling process. Ive bought and sold many businesses, but Jon still adds tremendous value to maximizing the value of my business. Jon’s been a broker, a friend, and a true advisor. I will continue selling my businesses through Jon and QLB.

-Shakil P

Jon took time to understand my business and my goals prior to choosing QLB to sell my business. He did not push me to sell the business unless I felt comfortable with the estimated sale price and process. Jon was responsive throughout the entire process, from getting my financials together prior to the sale to the close date, which was only around 60 days after coming to market.

-Jeremy S

Selling your business while also running it can be challenging and stressful. Jon acknowledged that the process can be a lot to work through and got me through it step by step. More than once I called Jon on the verge of a meltdown and he calmly listened to my concerns without dismissing them and got me back on track. Having Jon as the intermediary was pivotal in selling my business.

-Ronna M

I’ve sold 2 very different businesses with Jon and he approached both of them with great professionalism and was a wonderful partner in preparing my business for sale, taking it to market and ensuring the closing was seamless. I would highly recommend Jon and plan to use him for all our future business sales.

-Victoria H

My experience with Jon and Quiet light was great. They helped us come up a sales packet that addressed all of the questions and concerns buyers would have up front. They then quickly brought me interested buyers, and we were ultimately able to find the right buyer to sell to at the right price. As a matter of fact, I firmly believe that the increased amount we were able to sell the company for more than covered their fees. They also made our lives a lot easier during the process. Their experience, knowledge, and existing relationships with different buyers and buyer groups proved invaluable. Also, having Quit Light in my corner allowed me to keep the focus on my business during the sale period, rather than focussing on the multiple ins and outs that presented them selves throughout the selling process. I would definitely recommend Quite Light to anyone who is considering selling their Amazon business.

-John P

Thinking of Selling Now or Later?

Get your free valuation & marketplace-readiness assessment. We’ll never push you to sell. And we’ll always be honest about whether or not selling is the right choice for you.