Asking Price: Accepting Offers + Inventory

This is a tremendous opportunity to own a business that has not only transformed its business model from typical D2C (direct to consumer) to a largely wholesale and drop-ship partnership revenue model (75% of TTM revenue) but has also created strong brand recognition along the way. Created in November of 2020, this company is a (FUN)ctional lifestyle brand designed for women, with the very specific mission to bring the latest functional and stylish gadgets directly from top manufacturers worldwide to customers. They’ve executed this strategy, which resulted in YoY revenue and SDE growth of 85% and 143% respectively.

Their collections include tech accessories, office supplies, and home convenience, they are sought after by their drop-ship partners (e.g., EllenShop, SnackMagic, FabFitFun) and wholesale partners (e.g., Urban Outfitters, Altar’d State), and they have been featured in publications such as Forbes, Cosmopolitan, Yahoo, CNN, BuzzFeed, USA Today, and more.

Growth avenues include continuing to grow the wholesale side, and with a demonstrable track record of successful wholesale and drop-ship relationships (which are very difficult to establish), this should be an immediate focus of the new owner. This can be done by attending trade shows and reaching out to B2B wholesale buyers and drop-ship partners. Other growth areas include increasing investment in TikTok Shop and affiliate programs, relaunching various marketing efforts (e.g., paid ads, SEO, PR, influencer marketing), and launching new, trendy products to attract new and returning customers.

The owner secured venture capital to launch a new enterprise (Wayo), an AI-powered product sourcing platform, and now dedicates only about 1 hour per week to this company. Despite this, the company’s proficient and self-sufficient team effectively runs daily operations and is ready to transition under a new owner’s leadership who can dedicate the time and attention to build upon an extremely solid foundation.