Asking Price: $1,591,000 + Inventory

Launched in 2018, this is a reputable brand that sells an assortment of high-quality pet products through highly diversified marketing channels. This is an excellent opportunity to own a brand that has incredible reach with over 800,000 active email subscribers, nine massive brand- and breed-specific social media accounts with over 6.5M followers across accounts, a successful Chewy and Amazon FBA account, and a branded website that has a DA rating of 58 and ranks for over 136,000 organic search keywords on Google.

The revenue breakdown across channels is 65% direct-to-consumer (organic, social media, direct, PPC), 25% Amazon, 8% Chewy, and 2% media. Thirty-three percent (33%) of DTC revenue is from repeat orders, with additional repeat revenue that is not accurately tracked on Amazon or Chewy.

Opportunity awaits the buyer since the seller ran into major growing pains. In 2021, the main focus was to drive revenue rather than profits, and the timing of pandemic-driven rising costs of freight and slower lead times caused massive cash-flow constraints. In 2022, the owner made the tough decision to change focus to improve cash flow and profits, so they removed lower-margin products and cut staff, advertising, and other expenses to improve profitability, which in turn lowered revenue.

The seller has outlined numerous growth paths including reinstating targeted ads for consumable products to grow recurring revenue. Reintroducing supplements and other products that were cut due to cash-flow constraints is also low-hanging fruit. The high-traffic blog and email list can be leveraged for better monetization by adding affiliate revenue and building a “best-of” product reviews section, and the personalized print-on-demand side of the business is ready to scale with additional backgrounds.

The owner does not work in the business and relies on a team of virtual assistants and four employees to manage operations while he focuses on his other brand, which has exploded.