13 Yr Old Personalized Gift Biz | SBA Pre-Approved | $1.8M+ in Revenue | 40K 5-Star Etsy Reviews

  • REVENUE

    $1,871,633

  • INCOME

    $517,788

  • MULTIPLE

    3.19x

Asking Price: $1,650,000Sold

Reading Time: 2 minutes

Launched in 2011, this personalized gift business creates beautifully crafted gifts for those special moments in life. Each item is made with care and attention to detail, embodying timeless charm and quality that speaks volumes. The business is seeing consistent revenue growth, with the average year-over-year increase at 8% over the last four years. Etsy brings in 72% of sales, Amazon 24%, and the direct site the remaining 4%. Keepsake items are the top sellers on Etsy and the direct site, while jewelry is the most popular on Amazon.

With a background in graphic design, the owner previously owned a business where brides could buy and sell new and used wedding items. It wasn’t much of a shift to get into the business of personalized items for weddings and other significant occasions. There are now 1,368 SKUs, with none of them making up more than 5% of revenue. Except for the Jewelry category, all items are ceramic, and the full product line is made and personalized in the fulfillment center that contains the kilns, printers, and jewelry engraver.

Last year, the owner decided to ramp up efforts to expand the brand’s presence on Amazon, with impressive results. In 2023 alone, there was a 51% increase in revenue compared to the previous year, and the trend is on pace to continue this year. Walmart and TikTok shops were just launched in December 2023, which will help to increase sales. As these stores are so new, there has not yet been any investment in advertising on these channels. Adding more items to the catalog, such as keepsake boxes, birthstone necklace gift sets, and new styles of sympathy votives, would also help to continue the trend of revenue growth.

The current owner works mainly from home, visiting the fulfillment center once per week. Currently, 95% of inventory is at this location, with 5% at FBA. The owner is committed to a smooth transition and will happily offer full training and support.

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Meet Your Advisor

Pat Yates

Pat is a seasoned entrepreneur with a focus on e-commerce.  In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”.  Pat grew a single slipper kiosk business into a multi-million dollar e-commerce focused business.  During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney.  In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an advisor.

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