11 Year Old eCommerce Business | Steady History | Seller Financing Available

Currently Under Offer
  • REVENUE

    $1,589,657

  • INCOME

    $362,520

  • MULTIPLE

    2.5x

Asking Price: $906,000 + Inventory

Reading Time: < 1 minute

Launched in 2012, this 11-year-old ecommerce business has been steady for many years. The Amazon store accounts for 66% of revenue. The Amazon sales breakdown is 45% FBM (Fulfilled by Merchant), 30% Vendor Central, and 25% FBA. eBay is 26% of the total revenue. Groupon and Walmart account for 4% of sales each.

Due to the wide variety of types of products, this business experiences very little seasonality.

The business has thousands upon thousands of reviews on Amazon that have built up over its 11 years of business on the platform. The business receives a significant amount of organic traffic on Amazon due to the age of the listings and the high star ratings. On eBay, their account has 278,000 instances of feedback, which also makes them an extremely trusted partner there.

The sellers house and ship their own inventory. Twenty-four percent of sales come from Scrimmage Vests while 18% comes from Telescopic Soccer Poles. Eight percent of sales come from batteries.

The business operates without any PPC ads. This is a huge opportunity for a new buyer. All of the sales, whether through Amazon, eBay, Walmart, etc., are coming through organic traffic.

The business carries about $175,000 in inventory. The sellers believe that a new owner who is committed to staying in stock 100% of the time would have better results. They have had ASINs stock out many times, which directly impacts annual revenue.

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Meet Your Advisor

Brad Wayland

Brad Wayland

Brad Wayland is an entrepreneur who began working in the online space in 2003.  He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees.  While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content.  Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times.  A majority of his acquisitions were part of a rollup strategy he was pursuing.  In 2015 he sold his content portfolio to private equity.  Brad has experienced 4 successful exits from businesses he owned and operated.  Brad joined the Quiet Light team in 2017 and has represented more than 50 successful transactions.

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