10-Year-Old Evergreen Content Business with Website Manager

  • REVENUE

    $521,449

  • INCOME

    $463,818

  • MULTIPLE

    3.34x

Asking Price: $1,550,000

Reading Time: < 1 minute

This 10-year-old large content site has become the leading website in the world for menus, nutritional information, pricing, and more. Serving an impressive 22M visitors and 29M pageviews over the last 12 months. According to SEMRush, the site has over 13.7K referring domains and 400K organic keywords. With over 20,000 keywords in the top 3 organic results, the site is clearly well diversified. Recognized as a leader in the space, it has received backlinks from top news and high authority sites, including Wired, PBS, CNBC, Gizmodo, National Review, Money.com, MTV, the Washington Post, and The New York Times to name a few.

The website currently generates revenue through two major ad networks. With no additional monetization methods being utilized, there are numerous opportunities to generate additional revenue. Affiliate opportunities, including ones in the food-delivery space, seem like low-hanging fruit. Additionally, with display ad optimization not being a core strength of the owner, there may be significant potential for a knowledgeable buyer.

Recognizing its strong history and resilience, the owners purchased the business in 2020 to be the centerpiece of their portfolio. While the site has continued to generate strong returns, the owners have decided to pivot into a new space and are selling off the content portfolio in order to focus on a couple of new unrelated businesses they recently purchased. The transition should be easy as the business is currently run by an Asset Manager who is willing to transition with the business. The Asset Manager and the team she manages put in approximately 20 hours combined per week and have the capacity to put in additional hours if the buyer is interested in growing the site.

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Meet Your Advisor

Chuck Mullins

Chuck Mullins

Chuck built his first profitable website in 1996 at 18 years old. In college, he studied computer software engineering which taught him the skills to analyze search results and implement strategies that took advantage of the observations he made. Throughout his career of developing, managing, consulting, and investing in internet-based companies, Chuck has developed a keen ability to spot opportunities and develop strategies that lead to growth and profitability.

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