Asking Price: $1,150,000

This is a rare opportunity to own the number one media brand in its space.

Launched in 2018, this business was the first and largest media brand about an architectural style of home that’s exploding in popularity.

The current owner bought the website in 2020 and dramatically expanded the business model through unique, excellent content and diversified revenue. The business has built a flywheel that introduces visitors to other services and offerings. There are five websites within the portfolio, and they all relate to the main topic and support the business’ growth.

A main website accounts for most of the traffic (hub), and four other websites serve individual purposes, such as selling house plans through Shopify, gathering leads, and driving traffic.

The trailing 12 months’ revenue is $510K with $322K in SDE.

In the last 90 days, website traffic has totaled 555K users and 705K sessions. Organic search accounts for 49% of total traffic, organic social is 30%, and direct traffic is 18%.

The owner has acquired 49 domains (five active, most inactive) in the space for other business models and category protection. The business has 18 different revenue streams with the top three accounting for 75% of revenue (36%, 23%, and 16% respectively).

The business has 28K emails with high click-through rates and 197K members in five Facebook groups.

Growth opportunities include focusing on selling house plans (high-ticket digital products) and the YouTube channel, social media expansion, and introducing a face or personality to the brand. Several of these opportunities have just formally launched and are seeing traction. With no physical inventory compared to other online business models, this business can scale quickly without large amounts of additional capital.

One of the biggest growth opportunities is selling floor and house plans. With the best domain in this niche’s house plan space, the owner has begun selling high-ticket house plans but lacks the knowledge to advertise and scale this part of the business.

Although the business did expand quickly during COVID, it continues to grow through expanded business models and revenue streams.

The owner focused on building a world-class team. This team of nine contractors will continue with the business post-closing and will allow the owner to work just 5–10 hours per week checking content schedules, weekly planning, etc. This business is set up and poised for growth.