SBA Pre-Qualified: Content Site & House Plan Digital Ecommerce Site | Digital Media Brand in Homebuilding Space | 49 Top Domains | $313K SDE

  • REVENUE

    $533,916

  • INCOME

    $313,731

  • MULTIPLE

    3.16x

Asking Price: $990,000

Reading Time: < 1 minute

This is a rare opportunity to own the number one media brand in a lucrative Housing space.

Launched in 2018, this business was the first and the largest media brand in a popular architectural style of homes.

The business has two primary websites. One is a content website and the other is a house plan digital ecommerce website with several growth opportunities available and 18 different revenue streams.

The current owner bought the website in 2020 and dramatically grew the business through unique and excellent content and diversified revenue.

This business has 25K emails with high click-through rates and 197K members in five Facebook groups. In the last 90 days, website traffic has totaled 479K users and 614K sessions. Organic search accounts for 51% of total traffic, organic social is 26%, and direct traffic is 19%.

The owner has acquired 49 domains (some active, some inactive) in the space for other business models and category protection.

Growth opportunities include:
– Focusing on selling house plans (high-ticket items)
– YouTube/video content with social media expansion
– Introducing a face or personality to the brand
– Real estate advertising
– Selling financing leads to mortgage companies
– Acting as a broker by selling metal buildings based on their house plans

With no physical inventory, as opposed to other online business models, this business can scale quickly without large amounts of additional capital.

The owner focused on building a world-class team of nine contractors who will continue with the business post-closing. This effective team has allowed the owner to work just 5–10 hours per week checking content schedules, doing weekly planning, etc. This business is set up and poised for growth.

**SBA financing is available.

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Meet Your Advisor

Ryan Condie

Ryan Condie has started 8 businesses, bought 4, and sold 2. He owns a lead generation software company, an FBA business, and is the host of the “Let’s Buy a Business” podcast.

In 2014, he started a candy factory from scratch which can now be found in Sam’s Club, Walgreens, and thousands of other stores. 

Ryan also spent 8 years in software sales at several tech unicorns but his passion lies with online businesses and helping sellers achieve life-changing events through their business exits.

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