Asking Price: $40,000

Note about this listing: We are seeking a quick sale (think seven days or less, cash offer) on this business. Buyers who move quickly will receive priority. We will sell this on a first-come-first-serve basis. A buyer who expresses interest will not necessarily receive an opportunity if we have another party meeting our expectations. The current inventory is $25,000, not included in the list price. “First come, first serve” means if you are interested, reach out quickly if this is the one for you.

Launched in 2020, this business sells entertaining products designed for seniors and individuals with dementia or cognitive impairments. With a rising aging population worldwide, the global Dementia Care Products market continues to grow, with a projected Compound Annual Growth Rate (CAGR) of 6.6%. This trademarked brand is poised to capture that growth and stands out as a market leader in an emerging product category.

The brand has garnered a strong reputation, boasting an impressive average rating of 4.8/5 based on over 600 reviews. Currently, 83% of sales are through Amazon US, diversified across 20 SKUs, presenting an opportunity for expansion into other channels. Recent successful expansion into the Canadian and UK markets underscores the brand’s potential for growth.

The owner is eager to direct his full attention on another project, and due to a personal connection to dementia, is interested in spending less time thinking about this sensitive subject. The ideal buyer has empathy for dementia patients and caregivers.

The business has recently faced challenges of stock-outs, increasing competition and PPC costs, impacting sales. However, the brand has ample opportunities for differentiation through improved marketing strategies, such as leveraging testimonials to humanize the brand and foster customer loyalty. Due to the emotional nature of these products, a skilled marketer could connect authentically with customers in a way that would be very difficult for overseas competitors to emulate.

There is room to optimize Amazon sales and PPC further, and a huge opportunity to simply improve the existing listing photos. An operator with experience in direct-to-consumer (DTC) e-commerce could diversify sales beyond Amazon; wholesale opportunities such as hospital gift shops or marketing to assisted living facilities, retirement communities, or therapy/hospice providers could also be lucrative avenues for expansion. This is a great starter business or add-on for buyers interested in a purpose-driven brand with an authentic mission to improve the lives of seniors with dementia and their caregivers.