Elaine is passionate about entrepreneurship and has a track record of success in online business. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more businesses since, including a content site, an online subscription service, and a multi-million dollar eCommerce brand. She exited her most recent venture with Quiet Light brokering the deal.
Elaine holds an undergraduate degree in business and has a corporate background as a Data Analyst. Her keen eye for detail helps her find opportunities and present solutions in an easy-to-understand way. Her eCommerce specialty is in the physical products space, but her background includes experience on a wide range of topics from product sourcing domestically and overseas, drop-shipping as well as inventory management, and marketing of all kinds. Her recent exit was in the health and fitness space and was mentioned in Bloomberg.
Outside of work, Elaine enjoys hiking and is an avid traveler.
Q&A With Elaine
What is the #1 mistake people make when selling their website?
Lack of planning for an exit. The earlier you can plan and prepare the business to be as transferable as possible, the easier the sale will be. Plus, it’s much harder to navigate the process of selling your website if you’ve waited too long to sell (i.e., if the business is on the decline or if you are burnt out). The earlier you plan and prepare, the smoother everything will be when your time comes to exit.
What drew you to make your career online?
Location independence. I love traveling and wanted the flexibility to work from anywhere.
Did you always know that you were going to be an entrepreneur?
I started my first eCommerce business in 2009 on Etsy. It grew organically and I started working with several major wedding and event planners. I learned early on the value that a business can build vs exchanging time for money. My focus has been on entrepreneurship ever since.
What is the greatest benefit of helping people sell their online businesses?
It’s very rewarding to be able to help other entrepreneurs. I’ve had many great mentors in my own business endeavors, and I love being able to give back and help others. Selling a business is often a big deal for business owners. It’s amazing to be able to help people realize their success and see the fruit of their labor.
If you could have just one superpower, what would it be?
My superpower would definitely be flying! I love being in the air and have a background in aerial arts.
What is the best bit of advice you ever received?
Imperfect action beats perfect inaction every time – Harry S. Truman. In business, there’s a lot of unknowns. We live in a time when there is an overabundance of resources and information online. It’s important to just focus on the best path you see and take action one step at a time to get there.
If you could have dinner with just one person (they don’t have to be living still), who would it be?
This is a difficult one for me! I’d have a hard time picking just one person.
“Elaine is amazing and we are so happy we found her. She did a great job in both listening to our needs and providing industry guidance. Our listing ended up getting an overwhelming response and we valued how she managed all the interested buyers. We ended up closing on an all-cash offer which was above asking price. We found her invaluable to the process and truly enjoyed working with her.”
“I approached Quiet Light after another broker failed for over a year to find a suitable buyer for my company. From the start, Elaine Eason worked diligently with the single goal of selling my company promptly and at the highest price possible. Elaine carefully investigated potential buyers and brought five legitimate offers to me just a few weeks after launching. We settled on an offer that was at my asking price. Elaine then guided me and the buyer through closing with confidence and professionalism. I couldn’t be more pleased with the performance of Elaine and Quiet Light.”