Elaine is passionate about entrepreneurship and has a track record of success in online business. She started her first profitable eCommerce business on Etsy in 2009 and has built 3 more businesses since, including a content site, an online subscription service, and a multi-million dollar eCommerce brand. She exited her most recent venture with Quiet Light brokering the deal.

Elaine holds an undergraduate degree in business and has a corporate background as a Data Analyst. Her keen eye for detail helps her find opportunities and present solutions in an easy-to-understand way. Her eCommerce specialty is in the physical products space, but her background includes experience on a wide range of topics from product sourcing domestically and overseas, drop-shipping as well as inventory management, and marketing of all kinds. Her recent exit was in the health and fitness space and was mentioned in Bloomberg.

Outside of work, Elaine enjoys hiking and is an avid traveler.

Q&A With Elaine

What is the #1 mistake people make when selling their website?

Lack of planning for an exit. The earlier you can plan and prepare the business to be as transferable as possible, the easier the sale will be. Plus, it’s much harder to navigate the process of selling your website if you’ve waited too long to sell (i.e., if the business is on the decline or if you are burnt out). The earlier you plan and prepare, the smoother everything will be when your time comes to exit.

What drew you to make your career online?

Location independence. I love traveling and wanted the flexibility to work from anywhere.

Did you always know that you were going to be an entrepreneur?

I started my first eCommerce business in 2009 on Etsy. It grew organically and I started working with several major wedding and event planners. I learned early on the value that a business can build vs exchanging time for money. My focus has been on entrepreneurship ever since.

What is the greatest benefit of helping people sell their online businesses?

It’s very rewarding to be able to help other entrepreneurs. I’ve had many great mentors in my own business endeavors, and I love being able to give back and help others. Selling a business is often a big deal for business owners. It’s amazing to be able to help people realize their success and see the fruit of their labor.

If you could have just one superpower, what would it be?

My superpower would definitely be flying! I love being in the air and have a background in aerial arts.

What is the best bit of advice you ever received?

Imperfect action beats perfect inaction every time – Harry S. Truman. In business, there’s a lot of unknowns. We live in a time when there is an overabundance of resources and information online. It’s important to just focus on the best path you see and take action one step at a time to get there.

If you could have dinner with just one person (they don’t have to be living still), who would it be?

This is a difficult one for me! I’d have a hard time picking just one person.

“Elaine was excellent throughout the whole process. A few things in particular stood out to me. One is the confidence in being able to sell my company. I had originally listed it on another website with very little success. Elaine advised how to list it and recommended a multiple that would have a high chance of getting a quick sale, which is what I was after. She turned out to be 100% correct and we managed to get a few buyers interested and ended up receiving an above asking price offer.

During the transition, she was helpful and successfully navigated both parties through any hiccups that arose along the way. I highly recommend Elaine for her expertise and professionalism.”

-Yakov

My husband and I decided we wanted to sell our online business nearly two years ago, but we had no idea where to start. We reached out to one business brokerage company and were somewhat put off by the broker assigned to us. He was cold, impersonal, and didn’t seem to understand our business. We did some more searching and found QuietLight. It already seemed like a better fit, but we figured we’d request the broker who best fit our vibe and go from there. We requested Elaine Eason and she was even better than we could possibly hope for or imagine. First of all, there was NO pressure to sell, which was good for us, as our business felt a bit like our baby. We had to really take the time to feel fully ready to let it go. Elaine was patient and communicative, and—most importantly—she gave us extremely valuable suggestions for how to make our business more appealing to potential buyers. We spent the next year enacting the recommendations from Elaine. Not only did we significantly increase our revenue, we were able to hire someone incredible, which positioned us to sell a business, not a job. This was key and, when it came time to list, Elaine priced us perfectly so we had plenty of interested buyers. We received several compelling offers, and Elaine was fabulous about helping us make the right selection. Training the new owners has been seamless, and we cannot be happier handing “our baby” off to the new team. We know it’s in good hands and will grow in a meaningful way. I have no doubt that any broker at QuietLight would have been excellent, but Elaine is truly a gem. She’s professional, yet personable, and she’s incredibly good at all aspects of her job. I cannot recommend Elaine and QuietLight more strongly!!!

-Meredith C

“I was impressed by the organization and diligence of Elaine and her team. She facilitated a fast and smooth selling process, and even helped secure an offer over asking. I can confidently recommend Elaine and Quiet Light, and I truly hope to have the opportunity to work with them again. ”

-Evan L

“We had such a stellar experience with Elaine. She provided us with support, guidance, and expertise every step of the way. She made this such a positive and impactful experience for us. Can’t recommend her enough!”

-Amy D.

“Selling a business (especially your first one) can feel pretty stressful and overwhelming. We wanted to find someone that could help guide us through the process and, more importantly, that we could trust. From the second we spoke with Elaine and the team at Quiet Light we knew that they were exactly what we were looking for. Her expertise, attention to detail, and advice helped turn the process from a stressful event into an extremely enjoyable one. If you’re looking for help selling your business, I can’t imagine a better option than working with Elaine and the Quiet Light team.”

-Cobi E.

“Elaine was an absolute pleasure to work with! I couldn’t have asked for a better business broker. She has first-hand experience selling her own e-commerce business through QL! She walked us through the entire process from start to finish and made a seemingly daunting task simple.”

-Hudson S.

“When I decided to sell the company I approached a few brokers. Quiet Light convinced me that while they had a small team (compared to the competition) they were laser-focused on their clients- Elaine was right! I always felt they she and her team were out there working to find buyers, and they never hesitated committing their time to facilitate meetings with potential buyers. She was outstanding.”

– Jeff B

“Elaine is amazing and we are so happy we found her. She did a great job in both listening to our needs and providing industry guidance. Our listing ended up getting an overwhelming response and we valued how she managed all the interested buyers. We ended up closing on an all-cash offer which was above asking price. We found her invaluable to the process and truly enjoyed working with her.”

-Nhu D.

“I approached Quiet Light after another broker failed for over a year to find a suitable buyer for my company. From the start, Elaine Eason worked diligently with the single goal of selling my company promptly and at the highest price possible. Elaine carefully investigated potential buyers and brought five legitimate offers to me just a few weeks after launching. We settled on an offer that was at my asking price. Elaine then guided me and the buyer through closing with confidence and professionalism. I couldn’t be more pleased with the performance of Elaine and Quiet Light.”

-Joe M.

The process was efficient, Elaine was responsive, and we received a full-price offer quickly. Thanks, Quiet Light!

-David

Elaine did a fantastic job helping us sell our business. She was super helpful and there every step of the way. I highly recommend Elaine and the Quiet Light team for anyone looking to sell their business.

– Silviu A.