Asking Price: $300,000

Launched in 2014, this website is one of the top online destinations for reviews, tips, and advice on adventure travel, with more than 1M visitors over the TTM.

Unlike more generalist travel blogs, the site caters to adventure travel and retreat enthusiasts, with content tailored to gear reviews, holidays, retreats, and accommodation.

Consequently, the business has developed a nicely diversified set of affiliate income streams that make up 60% of the revenue, with the remaining coming from display advertising (30%) and sponsorships (10%) that have kept the site performing consistently through recent volatility in the SERPs (search engine results pages).

Google’s HCU (helpful content update) impacted traffic modestly—down 12%—but in 2024 so far, it has been growing again and the change, along with new affiliates in the space, has created an exciting new opportunity to go deeper into the high-ticket space for adventure retreats in yoga, diving, and surfing. New affiliate platforms in this area have been growing and present a major new untapped opportunity for the business.

Now 10 years old, the site has a strong foundation with a DA of 54 and high-authority links from CNN, Forbes, Business Insider, Yahoo, etc. Operationally, a team of four writers and an editor handle all of the content with little oversight from the owners, who for the last 18 months have spent only 2 hours per month on the site as they’ve managed other businesses. In growth mode, they spent 2 hours per day on the business and would expect strong growth from a new owner with the spark of desire to pursue the growth avenues ahead.

This site would be perfect for a new owner willing to commit 5–10 hours per week to ramping up the content and building on the new affiliates, pushing the business to new levels of growth.