David is an M&A advisor with over 14 years of experience in the online business space,
having advised on 130+ completed transactions across SaaS, ecommerce, and digital media.

He has worked on a wide range of SaaS transactions, including notable exits such as the sale
of Drip to Leadpages and Cerberus FTP’s sale to Redwood Software, alongside dozens of
other software deals. In parallel, he has advised on the sale of more than $75M ecommerce
and Amazon FBA brands. This depth of experience gives him a strong understanding of how
to position businesses to both strategic and financial buyers.

Prior to entering the online M&A space, David spent four years in investment banking at
Citigroup, focusing on technology, telecoms, and media. He later led Brokerage and
Operations at FE International before joining Quiet Light in 2019.

David specializes in working with founders of SaaS and ecommerce businesses in the
$3M–$15M range who are considering a sale within the next 6–24 months. His approach is
highly focused on positioning, helping founders articulate a compelling growth narrative,
identify the right buyer universe, and create competitive tension throughout the process. In
his experience, the difference between an average outcome and an exceptional one is rarely
the business itself, but how the opportunity is positioned, marketed, and executed.

Alongside his advisory work, David is also an entrepreneur, having founded a media and
digital education platform in the personal development space. His experience as an operator
informs his approach to M&A, particularly when working with founder-led businesses
navigating both the financial and personal aspects of an exit.

He is also the author of one of the industry’s leading guides on buying online businesses.

Q&A with David

What is the #1 mistake people make when selling their business?

Coming to market too late.

Many founders only start thinking about a sale once they’ve mentally decided they’re ready
to exit. At that point, the business is often not fully prepared, and there’s limited time to
optimize positioning, financials, or growth narrative.
The best outcomes typically come from founders who start preparing 6–12 months in
advance giving them time to strengthen the story, reduce risk, and run a more structured,
competitive process.

What drew you to working in online businesses?

Two things: leverage and global reach.

Online businesses allow founders to build highly scalable, location-independent companies
with access to global markets. That creates a unique dynamic in M&A; buyers are often
international and the range of potential outcomes is much broader than in traditional
businesses.

Did you always know you wanted to be an entrepreneur?

I always knew I wanted to build something of my own, but it took time to develop the skillset
and experience to do that effectively.

Working alongside other entrepreneurs and later advising hundreds of them has been one of
the most valuable parts of that journey.

What is the greatest benefit of helping someone sell their business?

It’s one of the most significant financial and personal events in a founder’s life.
There’s a real responsibility in guiding that process. Helping someone navigate not just the
transaction itself, but the decisions around timing, structure, and what comes next. When
done well, it can be genuinely life-changing.

If you could have just one superpower, what would it be?

Flying. Although I’d probably need better tolerance for the cold!

What is the best advice you’ve received?

Take the time to observe and understand before acting.

That applies directly to M&A – rushing decisions without fully understanding the dynamics
of a deal is where most value is lost.

If you could have dinner with one person?

Carl Jung —for his incredible understanding of human nature.