This is a distressed opportunity, priced at a 2x multiple of TTM SDE for a quick sale (seller will entertain 50% cash down and a 50% 6 month earn out). The seller has elected to let the business run on autopilot, and as such, it has experienced a negative decline in revenue since March of 2022. This Shopify store offers print-on-demand, USA-made, quality t-shirts via the dropship model. Boasting over 2,000 customer reviews, 20,000 customers to date, and prioritizing quality over quantity, this clothing brand provides merchandise to patriotic, hard working Americans (mostly conservative) to help them express themselves in their daily lives or buy as gifts.
The business was started in August of 2020 and enjoys the benefits of storing no inventory while offering great shipping times and quality products that people are proud to wear. The model is extremely attractive. When a customer orders from them, it immediately goes into fulfillment, where the print-on-demand fulfillment centers print, package, and ship products directly to the customer. Fulfillment times are usually 2-3 business days, and shipping usually takes 2-3 business days via USPS, UPS, or DHL (fulfillment decides which carrier to ship).
The company has a sizable email list of 29,000 patrons with an impressive 40% open rate and over 2500 text subscribers. This opportunity is ideal for someone who has access to a unique marketing channel like a YouTube channel, podcast, etc., which puts the new owner in a better position to control advertising and giving them a larger advantage to grow the business. The owner believes the biggest obstacle stopping the business from growing to higher levels is the ability to market to the right people, so an experienced digital marketer should be able to capitalize on the foundation that’s been built. The perfect buyer would develop or currently own, a unique marketing channel to avoid unwarranted censorship (i.e., own or develop their own YouTube channel, email list, podcast, etc.). Further, this is an ideal time to purchase this business, with the mid-term elections around the corner and the next presidential election on the horizon.
***For interested buyers, there’s a deadline of 12:00pm CST, August 16th, 2022 to submit your highest and best offer. Cash offers only.***
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
Chris has been a business broker for the past 17 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.
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