This vertically integrated, Fulfilled By Amazon (FBA) business is a pioneer in the mushroom supplement boom.
A high-quality brand centered around functional and adaptogenic mushroom-based supplements that come in a full product line of powder, capsules, and single-mushroom liquid extract options.
Functional mushroom products have surged in recent years, becoming one of the hottest subcategories in all supplements, with industry estimates exceeding $25 billion globally in annual sales. The trend continues to flourish with an 8.44% compounded annual growth rate through 2030, with the continuing demand for safe and natural immune-supportive health products. This is one of the fastest adoption categories in the supplement space.
This brand offers many of the most popular mushrooms and blends for consumers to choose from and has reached a 25% repeat order rate from its customers (and over 3,000 subscribers) who order monthly to maintain their regimen.
While many mushroom supplement brands simply white label pre-existing manufacturers’ recipes, this brand provides unique, custom-crafted formulations from mushroom fruiting rather than inferior alternatives.
Although Amazon paid ads are well optimized, they leave plenty of room for increased budgets to sell more products. The 7,000 strong email list is only used 3-5 times a year with a newsletter, and the owner highlights five growth opportunities beyond the 20+% organic growth it’s already experiencing.
The seller explains the business has been growing on “auto-pilot” and expects 2022 to hit $2.5 million with $850,000 in profit.
This business can be operated with less than 20 hours per week, globally, anywhere with an internet connection.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Before becoming an advisor, Walker Deibel co-founded three startups and has acquired seven companies outright, including an online business from Quiet Light.
Walker’s bestselling book, Buy Then Build was recognized by FORBES as “one of the top 7 books all entrepreneurs must read,” and is used in multiple, ranked MBA programs.
Walker frequently speaks at conferences, having been the Keynote speaker at Duke University, the Alliance of M&A Advisors Conference, and MIT. He has been awarded the M&A Thought Leader of the Year by both the Alliance of M&A Advisors (2019) and Axial (2020).
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