Launched in 2014, this Amazon FBA brand has become one of the top sellers in the cocktail drinkware category over the last six years.
The flagship product generated over a million dollars of revenue in 2020 with SDE of $304K. These sales were entirely organic with the seller having run minimal Amazon pay-per-click ads. A new owner with skill in this area has a significant opportunity to drive incremental sales by implementing Amazon ads.
Included with the sale are two other inactive ASINs which previously generated $200k of annual revenue and have several hundred reviews each. While these ASINs generated strong sales at healthy margins, the seller was constrained by both time and capital and chose to deactivate them. A new owner has a clear opportunity for further growth by restarting these ASINs and building on their strong foundation.
The product itself is extremely well managed enjoying a conversion rate of 26% and consistent rankings for top search terms. Having long established itself, the listing has over 3,300 reviews with a 4.7 rating. There are clear and obvious expansion opportunities with new pack variants as well as the potential to launch into complementary kitchen products.
In terms of the day-to-day operations, the business is run in a highly effective, lean way, with operations managed by the single owner working ~5 hours per week during Q1-Q3 and ~10 hours in Q4.
The reason for the sale is that the owner would like to spend more time with his family as he became a new parent in Feb-20 and focus on his other businesses. Having run the ASIN successfully for six years, he would now like to take some time off and turn his attention back to his family and other Amazon brand.
Note: This is an ASIN-only sale. The Seller Central account will not transfer, the ASINs only.
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Paul is a serial entrepreneur who has built several multi-million dollar online businesses. His most recent venture became a category leading ecommerce brand which he exited for seven figures in 2019. Quiet Light brokered the sale.
Paul has a true passion for online businesses with especially deep experience around Amazon FBA and physical product businesses. Prior to becoming an entrepreneur, Paul was a CPA and spent a decade in corporate finance. He holds an undergraduate degree in business and Masters in Accountancy from the University of Wisconsin at Madison.
Outside of work Paul and his wife enjoy chasing their two little kids around as well as the occasional game of pickleball.
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