Created in January of 2019, this is a one-of-a-kind subscription box business in the ever popular beauty niche. Over 8,000 monthly subscribers receive 4-5 pairs of false eyelashes and other makeup items on their doorstep, monthly. They offer people a simple solution to the fact that quality false lashes are not available in drug stores, and being semi disposable (10-15 wears), a lash lover needs a constant supply.
85% of their revenue is generated by monthly box subscriptions, with the balance of income generated by a one-time purchase pop-up shop they use to efficiently sell overstock and other branded products. Customers get to choose from 6 different boxes, ranging in price from $9.99 to $24.99, with an alluring retail value proposition of $50 to $80 per box. The customer then gets to choose between a month-to-month, 3 month or 6 month pre-pay subscription plan. The average subscription term is 150 days, with an extremely low monthly churn of approximately 9%.
Growth opportunities are plentiful and obvious, including building their TikTok presence, scaling FB ads, increasing influencer marketing, implementing SEO and introducing Google Ads. After 2 years of explosive growth, the owners are selling because they are going to focus on building up new projects, expanding other brands and taking some chips off the table.
Access the full business summary, profit and loss statements, and a detailed interview with the owner of this business
Chris has been a business broker for the past 17 years, representing hundreds of sellers, and having earned the accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. Chris also created and sold his first e-commerce businesses in 2003, and has since purchased an affiliate marketing site, created multiple content sites and an Amazon FBA business. He joined Quiet Light to merge these two passions and help online business owners reach their exit goals.
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