Launched in 2017, this leading skincare brand has carved out a niche for itself in a high-demand space and has quickly risen to the top with a strong reputation for having premium products with high- quality naturally derived ingredients manufactured by FDA-licensed suppliers. Combining a multi-faceted and diversified marketing approach, the brand has experienced strong, consistent annual growth over the last 3 years with TTM experiencing 37% YoY revenue growth and 44% YOY SDE growth.
The effective marketing strategies have been time- tested with high converting sales across the brand’s e-commerce website, Amazon, and third-party affiliate marketing partnerships. A combination of outsourced and in-house marketing drives revenue through company-owned affiliate sites, Google PPC, Email marketing, and Amazon. Built-in growth can be accelerated by adding additional complementary products (options are vast in skincare), adding additional affiliates, expanding SEO, and optimizing Amazon campaigns.
The processes and systems in place allow for the owners to be primarily hands-off. Outsourced management of Amazon and efficient, effective in-house systems for other channels have allowed for minimal input from the owners so this makes for ease of transferring to a new owner. In addition, professional, third-party documented SOPs have been produced for all marketing and business processes for a seamless transition. *2021 Tax Return preparation is in progress.
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Pat is a seasoned entrepreneur with a focus on e-commerce. In 2014 he struck a deal with Robert Herjavec on the Emmy Award winning show “Shark Tank”. Pat grew a single slipper kiosk business into a multi-million dollar e-commerce focused business. During that time Pat has done licensing deals with DreamWorks, NCAA, NFL and Disney. In 2015 he struck up a relationship with Mark the founder of Quiet Light and continued eventually leading him to becoming an advisor.
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