This arts and crafts Amazon FBA business has been growing fast ever since its 2018 launch. The brand is a category leader in the niche; its hero ASIN has over 10,000 reviews and comes up at the top of organic searches for the primary keywords.
Growth has been very strong for the brand. Revenue for 2022 was up 42% versus 2021. The owners project potential strong growth again in 2023.
Even with the strong YoY growth, many growth opportunities remain. The bright and visually appealing nature of the products has the potential to perform well if a social media or paid advertising strategy was developed and implemented. Furthermore, given the growth of the category itself and the popularity of the brand, there is a path to retail and wholesale. The underlying product has become very popular with DIYers and has countless applications such as use with epoxy resin, soap making, cosmetics, and much more.
The owners have run the business with a “hold forever” mentality. For instance, a new product was just launched in December 2022. The product is in a massive category that is highly related to where the brand currently succeeds. This represents another exciting opportunity for a new owner, given the items are frequently bought together and the brand is already a leader in the niche.
The fantastic niche, growth trajectory and growth opportunities, and category-leading brand make this a compelling opportunity.
Note this business is not SBA eligible.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Paul is a serial entrepreneur who has built several multi-million dollar online businesses. His most recent venture became a category leading ecommerce brand which he exited for seven figures in 2019. Quiet Light brokered the sale.
Paul has a true passion for online businesses with especially deep experience around Amazon FBA and physical product businesses. Prior to becoming an entrepreneur, Paul was a CPA and spent a decade in corporate finance. He holds an undergraduate degree in business and Masters in Accountancy from the University of Wisconsin at Madison.
Outside of work Paul and his wife enjoy chasing their two little kids around as well as the occasional game of pickleball.
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