Asking Price: $290,000

Launched in 2010, this well-established and evergreen free personality testing website has administered around 5M assessments across its 5 unique tests. These personality tests range from the well-known Myers-Briggs type test to the Enneagram test.

The website was purchased by its current owners in 2020 to be used as a passive income source. It was chosen for its proven track record of stable revenue and its amazing backlink profile that includes links from major media brands and top universities across the country.

Since purchasing the site, the owners added one additional test, the Enneagram test, and some associated content. Other than that, it’s been a relatively stable and passive asset that has generated $82k in SDE over the last twelve months. The sellers believe there are a number of likely paths to growing the business, including the addition of more tests, running a freemium model, adding additional languages, and white labeling the tests to name a few.

While the sellers hate to let this business go, they’ve decided to do so in order to deploy the capital into a new project. The business is easy to run, and the owners are willing to train the buyers on what little training there is to do, and provide post-sale closing support.