This extremely well-branded ecommerce business sells a handheld portable sleep aid and stress-management device. The product emits calming pulses to help users manage symptoms of insomnia, sleep irregularity, anxiety, and addiction—think “weighted blanket” but with gentle, calming pulses for tactile-oriented consumers.
As a stark comparison to other solutions in the anxiety/insomnia space, this device is noninvasive and nonaddictive, and it can be used in any amount throughout the day or night. Moreover, it’s often a small and quick impulse buy.
This business has well-diversified marketing channels with 44% of sales via its own affiliate network, 30% directly on its Shopify store, and 26% on Amazon FBA.
The company has been around since 2020 and found early success on TikTok, exceeding seven figures in revenue in their first 12 months. The best-performing marketing campaigns have come from influencer collaborations and utilizing user-generated content as paid advertising on the platform.
The financial performance is undeniable with revenue up 35% year over year to $1.89 million and earnings up 125% to over $600,00 in the trailing 12 months.
The growth opportunities are staggering. With the affiliate network generating $400,000 in profits over the fourth quarter (and expected to increase this year) and a dormant $200,000 monthly profit opportunity in social advertising, this business offers a clear path to 400% growth in short order.
This product has a extremely well-recognized trademark, is very scalable with clear growth opportunities, and is operated in under 2 hours per week.
This business is currently under offer and therefore no longer available. Join the waiting list to be notified if it becomes available again
Before becoming an advisor, Walker Deibel co-founded three startups and has acquired seven companies outright, including an online business from Quiet Light.
Walker’s bestselling book, Buy Then Build was recognized by FORBES as “one of the top 7 books all entrepreneurs must read,” and is used in multiple, ranked MBA programs.
Walker frequently speaks at conferences, having been the Keynote speaker at Duke University, the Alliance of M&A Advisors Conference, and MIT. He has been awarded the M&A Thought Leader of the Year by both the Alliance of M&A Advisors (2019) and Axial (2020).
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