8-Year-Old Amazon FBA Home Goods and Travel Brand | 31K+ Reviews | Clear Margin and Channel Upside
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REVENUE
$4,244,747
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INCOME
$703,559
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MULTIPLE
1.42x
Asking Price: $1,000,000
Reading Time: < 1 minuteStarted in 2018, this Amazon FBA brand sells practical home goods and travel accessories. Two products carry the catalog, with the travel SKU at 61% of revenue and the home goods SKU at 39%. Amazon drives 99% of sales, with Walmart at 1%. The two core listings have more than 31,400 combined reviews, with an average rating of 4.1 to 4.2 stars, and the travel product holds an Amazon Best Seller Badge.
The brand has been on autopilot while the owners focused on a larger brand. The business is down year over year after a long period of light management. Profitability was further pressured when a short-tenured CEO pushed costs and PPC ahead of margin. However, May shows early stabilization after that period. A buyer gets proven Amazon demand, current margin inefficiency, and practical growth work that has been left untouched. A new operator should tighten PPC, test pricing, refresh listing assets, and restore margin on the home goods SKU. The travel SKU has room for affiliate, creator, paid social, DTC, marketplace, and adjacent SKU expansion.
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Jon Hainstock
Jon is an entrepreneur who built, grew, and exited his software business, ZoomShift, for a life-changing amount of money.
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