Asking Price: $31,000

Established in 2021, this home gardening Amazon FBA business operates in eight European marketplaces. The brand offers two complementary product lines positioned at premium price points, enabling the business to generate an impressive ~84% gross profit margin. The business’s efficient systems allow the current owner to work just 1–2 hours per week, while several compelling growth opportunities offer high upside potential for the next owner.

The business combines competitive advantages with significant barriers to entry. The business maintains strong relationships with two strategic manufacturers, one of which does not work with any other brands. These supplier relationships, coupled with complex EU regulatory requirements for the product lines, create considerable protection from competition. The business’s products are ranked well on Amazon, supported by high-quality product listings and effective PPC management, delivering an efficient 4% Total Advertising Cost of Sale (TACoS). Operations are streamlined through a Pan-EU FBA program, which allows the business to list its products on eight European marketplaces through just one Amazon account, simplifying operations.

Although the business has strong profit margins, sales have declined. The current owner attributes this to some inventory management mistakes combined with his lack of focus on the business, since the vast majority of his time is spent operating a different business. However, he believes there’s enormous potential for a more engaged owner to grow the business.

This business presents a unique opportunity to acquire an established European Amazon business that does not have a US presence, which means that the US market represents a completely untapped growth opportunity. The current owner is selling to put all of his focus on his other business.