Asking Price: $94,500 + Inventory

Established in 2021, this Home Gardening Amazon FBA business operates in eight European marketplaces. The brand offers two complementary product lines: DIY (do-it-yourself) garden starter kits and organic fertilizers and oils, both positioned at premium price points, enabling the business to generate an impressive ~79% gross profit margin. The business’s efficient systems allow the current owner to work just 1–2 hours per week, while several compelling growth opportunities offer high upside potential for the next owner.

The business combines competitive advantages with significant barriers to entry. It maintains strong relationships with two strategic manufacturers: a Chinese supplier for garden kits and a major Spanish fertilizer manufacturer that does not work with any other brands. These supplier relationships, coupled with complex EU regulatory requirements for seed imports and chemical-based products, create considerable protection from competition. The business’s products rank well on Amazon and are supported by high-quality product listings and effective PPC management delivering an efficient 4% TACOS (total advertising cost of sales). Operations are streamlined through a Pan-EU FBA program, which allows the business to list its products on eight European marketplaces through just one Amazon account, simplifying operations.

Upon acquiring the business, a US buyer may need to take additional steps to get set up to operate a European-based Amazon business. However, the business already works with a professional VAT management company with offices in each marketplace and handles all tax requirements. This VAT management company already has experience working with US-based owners who sell in Europe.

This business presents an opportunity to acquire an established European Amazon business that does not have a US presence, which means that the US market represents a completely untapped growth opportunity.