Asking Price: $150,000 + Inventory

This DTC brand sells washable, reusable, laundry-safe HVAC air filters, made from 100% recycled materials. This innovative business serves North American households that rely on forced-air heating and cooling systems. Its differentiation within this large addressable market is meaningful: the filters are machine-washable and dryer-safe, carry a 4.9-star review average, and feature a patent-pending change indicator—a proprietary stenciling mechanism that visually signals when a filter needs cleaning. Its Canadian manufacturing under USMCA compliance means the product ships to US customers today with no tariff exposure.

The business was built part-time by a former 3M executive who spent years watching the industry design products around single-use consumption. He left to solve the problem differently. The result is a DTC brand generating $125K in TTM revenue and $57K in SDE at 46% net margins. Revenue grew 231% from 2024 to 2025, and the business is up 140% year-to-date in 2026. The operation is fully outsourced to a 3PL that handles kitting, storage, and fulfillment, and runs on 6–10 hours per week with no employees. A buyer inherits a business that is just scratching the surface of growth.

The most immediate opportunity is geographic. More than 90% of revenue comes from Canada, with the remainder in the US via organic sales. The US market represents roughly 10x the addressable households of Canada. A buyer who markets more towards the US, optimizes Meta and Google campaigns that have run unchanged for months, and opens channels into Amazon, Walmart, and wholesale, has the opportunity to grow a business that has proven demand.