7-Year-Old Shopify Business Selling Customizable Travel-Themed Jewelry | Fully Outsourced Team | Strong Margins
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REVENUE
$10,331,910
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INCOME
$1,054,917
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MULTIPLE
3x
Asking Price: $3,170,000
Reading Time: < 1 minuteThis business sells collectible and customizable jewelry charms. Most revenue comes from travel-themed charms, but the brand has begun expanding into pets, sports, hobbies, and more. The largest target demographic is women aged 45–64, though men frequently buy products as gifts.
With this business, a buyer acquires a collectible model that creates a self-reinforcing growth loop. Every new customer enters a repeat-purchase cycle that compounds over time. Currently, 30% of revenue comes from zero-cost repeat customers, and that number is trending up.
The biggest growth opportunities are still ahead. A print-on-demand system now being rolled out will enable rapid launches of new collections and themes, reducing inventory risk while expanding the addressable market. Charms compatible with competitor charm systems are in development, unlocking tens of millions of existing collectors.
In addition, 70% of new customer acquisition comes through Meta ads. Other channels, like TikTok ads, YouTube, Snapchat, Pinterest, and AppLovin, are waiting to be scaled. All sales are direct through the Shopify store, but other marketplaces (Amazon, TikTok Shop, and Etsy) remain completely untapped. Optimizations could also raise AOV, such as creating starter-kit bundles and travel kits, or adding more upsells and cross-sells to the customer journey. Social is a large channel for the brand, but influencer marketing has not yet been pursued. Wholesale partnerships with travel retailers, souvenir shops, and airports remain unexplored. Product categories, like travel bags and apparel, could be developed quickly with current sourcing partners.
The ideal buyer is an experienced ecommerce operator or organization that can manage a growing remote team of contractors. The infrastructure is built, the product has proven market fit, and there is still tremendous upside potential. The seller is ready to move on and pursue other passions. All operations are systematized with documented SOPs
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Meet Your Advisor
Brad Wayland
Brad Wayland is an entrepreneur who began working in the online space in 2003. He spent over a decade in the custom printing industry where he bootstrapped a business to millions in sales and over 100 employees. While honing his SEO skills in the print industry he spent much of his time learning other aspects of the web from traditional ecommerce, to affiliate marketing, to content. Eventually his love for content businesses led him to being a serial acquirer and he ended up on the buy side 26 times. A majority of his acquisitions were part of a rollup strategy he was pursuing. In 2015 he sold his content portfolio to private equity. Brad has experienced 4 successful exits from businesses he owned and operated. Brad joined the Quiet Light team in 2017 and has represented more than 80 successful transactions.
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